BRAND PSYCHOLOGY: Why Psychological Factors Matter

Are you inside the mind of your potential customers? When it comes to branding, you have to be. Think of branding as a Jedi mind trick. In order to do it right, you have to know what to present and how to present it, as well as why it’ll work to get people to convert. Is it easy to do? Of course not! That’s why you need to bring on a team of experienced professionals to handle your branding, logo design or rebranding.

License: Creative Commons image source
License: Creative Commons image source

Let’s say your spouse wants you to clean the garage out. You hate doing it. However, it was presented as an offer you can’t refuse. In fact, somehow you were not only convinced to clean out the garage, but sell your old “junk”, as  your spouse calls it, which has dashed your hopes of finishing that long-neglected project tucked away in the corner. How did it happen? That’s the type of magic you need to use to create a logo that will, in many cases, become your brand.

Every detail of your brand and logo design plays a role in its success or demise. That includes colors, design and naming. As your spouse likely did, sit down and plan out how to get what you want. Then, use the professionals to make it happen.

3 factors to remember about branding

There are three main components to remember when it comes to creating your brand. These are the most important factors to consider in terms of the psychological impact it will (or will not) have on your potential customer.

Set the standards

The first thing you need to do is to sit down and design brand standards for your logo design. In other words, you don’t want to walk into a local business print shop and ask them to design a logo for you. That’s not enough. You need to have a well-considered plan that outlines what this brand will do. Consider:

—     What it does and doesn’t tell the customer.
—     What is says about your company.
—     How it describes your service or product.
—     How it represents you.

Having a plan like this helps to give the designer more information about what you actually want and expect from this process.

Get your name right

You may have a company name at this point, but even if you do, reconsider it before you launch into logo design. Think about all of the combinations of your name, how it will be used and any questions it may put in the mind of the customer. What’s your tagline? How do you want people to instantly think of you? If you don’t know, don’t worry. If your budget allows, your logo design team can help you to create both.

Think color

Colors have meaning. When it comes to choosing brand colors, consider the following:

—      Yellows engender optimism.
—      Blues are great for gaining trust and are seen as dependable and strong
—      Reds are excitement inducers, bold and youthful.
—      Purples are seen as creative, wise and imaginative.
—      Pinks are friendly, confident and cheerful.
—      Green conjures thoughts of health, growth and peace.
—      Light colors, including grays and pastels, create calm and balanced emotions.

The factor to remember here is that every component of your brand needs to communicate a message to your audience. For that Jedi mind trick to work, you have to think about the psychological aspects of your brand’s design. That’s why having experts can help.

Is Outsourcing Your Accounting To An Offshore Company A Good Idea?

Tracking your business’ expenses is an important part of keeping your financial goals on track. For this reason, it becomes important to hire a team of professionals that can help you and your business stay strongly footed for a successful financial future. Quickly it will become apparent that part of your financial success team will need to be an accountant. There are many great options you will have including those in your local community as well as offshore options. Offshore accounting options are a great way and option to keep costs low. The following explains what you will want to consider, however, before answering the question of whether or not outsourcing your accounting to an offshore company is a good idea or not.

License: Creative Commons image source
License: Creative Commons image source


One of the most important items that you will want to consider when outsourcing is whether or not you will have sufficient access to the offshore company. This is one of the biggest downfalls of using any company that is not locally, regionally, or even internally, connected with a company. An offshore accountant may not be available on a consistent basis. They may have many clients and could find that they are not going to be able to deal with the mass amount of work that comes in in an equally divided way. For that reason, it becomes important that you choose a company that will work for you as and when you need them to. This can help you to make sure that you get the most from your experience and ensure your work is completed on time.  Those with lots of accounts will be better off sticking to local based companies.


One of the greatest advantages of outsourcing your accounting to an offshore company is the cost. You do not want to spend too much on accounting and yet, want the work to be done efficiently. An offshore company can be a great way to achieve this desire as a low cost option for your business. Again, though, be sure to evaluate quality over singularly looking at price. Just because it is cheaper does not mean it will meet the same quality of service that you require. It does not necessarily mean you will not either. For that reason, weigh the cost and the service quality promised against each other and make the best decision for your business.


If you are going to choose an offshore company, one way to assess whether or not they will be able to work well with you is to really focus on the reputation and recommendations from past and current customers. Reputation for success and trust is important when you are trying to get a good service from a company, no matter what service or product they offer. Be sure that you look into the reputation of the business as this can help you to better understand whether or not outsourcing to them would be a good idea. This is an important step in any assessment of an accountant or accounting company, no matter whether they are local or offshore. Choose and plan wisely.

About the Author: Laura writes for, a highly reputable accounting firm based in Manchester.

Does Your Company Need a PEO?

Owning a business requires time, patience and a great deal of effort to ensure its success and longevity. A professional employer organization (PEO) will spend time researching your business needs and deliver a cost-effective plan to meet them. Instead of endless piles of paperwork, staying current with employee regulations and interviewing, you can focus your attention on running your company.

Photo credit:
Photo credit:


1. What is a PEO?

Professional Employer Organization may be an unfamiliar term, but they are extremely valuable. A PEO provides a variety of services that includes human resources functions, payroll assistance, safety and employment resolutions, regulatory compliance, professional orientation and much more.

2. How can a PEO Benefit Your Business?

  • Improve the safety of the workplace environment through seminars and training workshops.
  • Oversee worker’s compensation issues and follow-up on injuries or claims.
  • Control spending by focusing on their primary duties instead of tedious work.
  • Reduce payroll and wasteful accounting expenses.
  • Implement and structure human resource services such as company policies, employee handbooks and vacation scheduling.
  • Refocus the attention on revenue generating tasks such as sales and marketing strategies to help the company grow and flourish.
  • Manage employee health and dental benefits.
  • Stay on top of current regulations and compliance in regard to end of the year reports, state laws and filing any necessary documentation pertaining to the guidelines.

3. How will a PEO Improve my Workplace Environment?

In addition to the many benefits a PEO can provide for your business, the remainder of the employees in your workplace will reap just as many rewards through their outsourcing.

  • Efficient and timely payroll services – No longer will you have to worry about payroll and getting paychecks out to your employees in a timely fashion. This is part of a PEO’s job and can take the headache out of tallying up regular, overtime and salaried hours for the employees and making sure everyone gets their check when they are supposed to. Managing the correct deductions is just as important when it pertains to insurance, expense and tax related issues.
  • Improved employee/employer communication – Proper communication is necessary for any successful business and a PEO can ensure that a company stays on top of important dates such as employee reviews, insurance deadlines and other relatable items.
  • Maintain a peaceful environment – A professional and knowledgeable PEO can take all of the worry out of managing a proper business by providing guidance on legal compliance, safety and risk management services for your company.

If you’re company is having trouble staying on task with their benefits, unable to set a budget for monetary compensation to your employees or having issues with human resource maintenance and employee hiring, it may be time to hire a professional employer organization. A PEO can get your business on the road to effective planning and help the company stay focused on growth.

About the Author: Researcher Shelby Warden writes articles to help small business owners reach their goals. Since 1997 Midwest HR has been identifying new, cutting-edge ways to positively affect the bottom line and overall growth of businesses of all sizes. Read their extensive PEO FAQ for more details on how a PEO can help with payroll, tax administration, risk management, worker’s compensation and legal compliance.

Lone Star Liabilities: When The Company Truck Causes an Accident in Texas

Texas Business truck accidents

Business owners that are required to maintain business trucks as part of their company face different liabilities than those with storefronts that only require a client to enter the establishment to make a purchase. The very second that the ignition is started in the truck opens the door to new responsibilities and liabilities. The business owner must take into account that they are responsible for the driver and all of their actions on the road. Additionally, if the driver of their vehicle acts in a manner that causes an accident, the business owner is held liable for any and all damages they cause, even if the driver was not following company policy at the time the event occurred.

Legal Issues A Business Faces With Company Trucks

• Driving Records. You must diligently review the driving records of your company drivers. Drivers that have tickets or convictions off the clock can reflect poorly on your company. Insurance rates can soar if you employ a driver with a personal DUI conviction, and in the event of an accident, their personal driving records will be held against your business.
• Maintenance Issues. You must follow a routine maintenance schedule on your company fleet to ensure the safety of your employees and others. If an accident is caused by equipment failure, you can be held liable for the injuries to your employee as well as others involved in the accident.
• Employee Safety Training. Your company should establish a training program for all company drivers that is on-going. Safety issues relating to driving and operating the vehicle, road condition training, and defensive driving should all be included. As part of this training, you should also include company policies about how long a driver can be behind the wheel each day. Limiting the amount of time a driver can be behind the wheel each day will help avoid accidents and liability issues surrounding drivers that are too tired to operate a vehicle safely.

How A Texas Accident Attorney Can Help

When most people think of an accident attorney, they think of a lawyer that helps the injured party claim compensation. However, an accident attorney can also be very beneficial to business owners in preventing liability issues or handling them if they arise.

An accident attorney can help the business can review company policy for the prevention of accidents and make any recommendations that will decrease liability and stay within compliance of the law. They can also review current insurance policies to determine if the company is covered for all liable events.

If an accident does occur in Texas, hiring one of the accident lawyers in Houston to represent your business in any proceedings is also to your advantage. Experience and expertise in a specific field is always beneficial to a case.

What all business owners should remember is that there is a liability to the employees and the public that comes with business ownership. When you put a company truck on the road, you increase those responsibilities. Taking steps before any accident occurs, such as establishing a safety plan, checking driving records, and consulting with an attorney about liability, is the best way to avoid unnecessary problems if an accident occurs.

A former investigative news writer, Ann Bailey posts these reminders for any business doing truck service through Texas. The Doyle Raizner accident lawyers in Houston know every aspect of liability for trucking accidents and work diligently for their clients in all manner of accident fault issues.

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Virtual Offices – Providing Support For Home Businesses

Many people that work from home find it difficult to manage all aspects of their business by themselves. Unfortunately many business owners simply do not have the capital to be able employ or accommodate an administration team to provide them with support. Virtual offices offer affordable support solutions for people that run home based businesses. Work can be outsourced to virtual assistants who have the skills and knowledge to handle both administration and customer service tasks.

License: Creative Commons image source
License: Creative Commons image source

Virtual office services

Virtual offices usually offer a telephone answering service, where a business’s calls will be directed to a virtual receptionist, rather than to the business owner. This enables business owners to get on with other more productive tasks. Using a virtual receptionist will also make your business look bigger and more professional.

They will answer your calls using your personalised business greeting and learn information about your business so they can answer your customers’ queries. If you are not available to speak to a customer, the virtual receptionist will take a message which will be sent to you via email or text message.

Giving out a home address to clients can often look a little unprofessional, giving them the wrong impression about your business. Combat this issue by using a virtual office’s mail forwarding service. You will be able to use the virtual office’s address as your own, which looks far more professional to customers, especially if the office is based in a prestigious area. The mail forwarding service will also help to increase efficiency, as you will no longer feel like you have to wait around at home to sign for important letters and packages.

Virtual offices also carry out other general administration work for businesses such as invoicing, scheduling and faxing. Some companies even offer extensive services such as social media and project management.

Benefits of using a virtual office

Virtual offices provide an affordable solution for home business owners that require additional support. Rather than having to hire an employee who would require a wage and other benefits like sick and holiday pay, you can pay a monthly fee to receive the services of a virtual office. Not only is this more cost efficient for small businesses, but it is also less of a commitment. Virtual offices usually offer small contracts or provide services on a month to month basis, preventing you from having to tie yourself into long contracts.

Working with a virtual office will also help to increase productivity. You will have much more time to spend on sourcing products, marketing your business and planning expansion as you will not be sat at home taking your customers’ phone calls all day.

How to choose a virtual office

When it comes to choosing a virtual office it is important to find one that will take the time to get to know you and your business. It is important that the virtual receptionists and assistants are able to represent your business in a way that you are happy with, as they will be the people speaking directly to your customers. Do a little online research and you are sure to find a company that is capable of representing your company to a high standard.

Outsourcing work to a virtual office will mean you have more time to work on the parts of your business that you enjoy!
License: Creative Commons image source


Virtual offices enable home businesses owners to grow and develop their company with a supportive team behind them at just a fraction of the cost of hiring an in-house admin team. Everyone needs a little extra support sometimes and this is something that virtual offices are there to provide. Not only will a virtual office benefit a home based business in terms of support, but it can also make them look more professional, creating the right impression on customers.

About the Author: Written by Megan Hunt who likes having home business support

Business Risk in New Jersey: What if You’re Convicted of DWI?

There are many consequences for driving under the influence or driving while impaired. Convicted parties often face fines, jail time, rehabilitation, and impound fees. In addition to providing a short-term burden on a convicted person, these ramifications can negatively affect one’s professional life in several ways.

dui impound

Loss of Freedom and Time

A conviction for driving under the influence may result in incarceration for a brief period. In business, time is money. Workers and managers who are inexplicably absent for more than a couple of days will be terminated. In a difficult economy where underemployment is an even greater threat than unemployment, finding a new job to replace the old one may be impossible. This can result in a prolonged loss of income.

This problem is of particular concern for small business owners. Without a reliable and trustworthy staff to keep the business operational, the company is likely to lose a large amount of money as customers go elsewhere and vendors demand payment. Many small businesses are sole proprietorships, where the owner is the sole employee. In such circumstances, a jail sentence can result in significant economic harm.

Fines, Fees, and Surcharges

Individuals convicted of driving under the influence in New Jersey are fined within specified statutory ranges depending upon intoxication levels and whether a conviction is one’s first offense. These fines range from $250 to $1,000, which may not sound like much. However, the initial fines are only a slight portion of the overall picture. New Jersey also authorizes an annual insurance surcharge, and according to sources at the Evan Levow lawyers group, “they will surcharge you thousands of dollars over 3 years” for being convicted of driving under the influence for the first or second time. Motorists convicted a third or more time will face a $1,500 annual surcharge. Alcohol treatment programs are also a common feature of convictions for driving under the influence, as are various smaller fines assessed by the court.

Small business owners do not always have thousands of dollars in spare funds lying around to hand to the government. The fines stemming from a conviction for driving under the influence can significantly impact their operations, as fines result in a direct loss of available investment capital. In addition to losing the value of the investment capital, business owners also lose the financial leverage that comes with that capital; reducing the amount of collateral or reducing the amount available to make a down payment on a vital asset can increase the costs of financing the asset.

In some situations, it may impede the owner’s ability to finance an asset at all. Financing new assets such as machinery or vehicles is always easier with a larger down payment. If the owner must delay or forego a new investment altogether as a result of a brief loss in capital, he or she will experience a reduction in long-term productivity and income.

Reduction in Mobility

License suspensions are a common feature of convictions for driving under the influence. In most states, persons convicted of driving under the influence may obtain a hardship license to drive to work and other specified locations. Unfortunately, New Jersey is not one of those states. Persons convicted of driving under the influence in New Jersey are not eligible for a hardship license

As a result, a person convicted of driving while intoxicated must make arrangements to get to work reliably if they expect to keep their jobs. Being forced into an office carpool because your license was suspended will not endear you to your coworkers. Additionally, a suspended license is likely to result in instant termination from any job that requires any driving or heavy equipment operation. In addition to being unable to fulfill basic duties at work, a suspension may result in termination for liability reasons.

Convictions for driving under the influence pose other challenges as well. Individuals convicted of crimes may lose their security clearances, felons may be unlikely to obtain quality jobs and well-known individuals may see their standing in the community reduced. Businesses must routinely make investments in new personnel and equipment with the expectation of future gains. If you are convicted of driving under the influence, you should invest in a top-quality defense attorney with experience in handling such cases. Such an investment may not result in a net gain, but it may help prevent a substantial loss.

Ann Bailey reports on these conditions for any small business owner with an alcohol related arrest in New Jersey. The Evan Levow lawyers group is dedicated to vigorously defending any client’s rights and interests after being charged in a DWI in any part of NJ, regardless of the incident circumstances.

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Most Common Employee Injuries and How to Prevent Them

"Caution Wet Floor"There are certain occupations that automatically bring up visions of accidents and injuries by simply thinking of them. These jobs are often industry specific, and they can range from roofing to highrise building construction. It’s important to know, however, that an individual can be injured in absolutely any type of workplace. This fact becomes quite apparent after considering some of the most common workplace accidents and injuries.

Automobile Accident Injuries

While everyone knows the inherent dangers of traveling on America’s highways, those who drive for a living face this danger on a daily basis.  Sadly, accidents on the open road can lead to broken bones, whiplash, traumatic brain damage and even death. On top of this, personal injury laws usually mean that the driver and their employer will wind up in court in one way or the other.

Avoiding these accidents is imperative. The most important advice anyone can take is to pay attention to what they’re doing. Recent data shows that nearly 20 percent of all auto accidents are caused by distracted driving. By simply putting the phone down and paying attention, employees on the road can minimize their chances of being injured.

Lacerations and Cuts

Cuts and lacerations are a common injury in industries where employees use sharp objects. Luckily, most of these injuries are minor, but on occasion, not wearing protective gear can lead to serious accidents involving these dangerous objects. Whether working with meat slicers, butcher knives or even perforating cutting tools, wearing the appropriate safety gear can prevent otherwise infrequent accidents.

Slips and Falls

Slip and fall accidents are one of the most active areas of personal injury law in the legal system. Oftentimes, when these accidents occur in the workplace, they are covered under workers’ compensation insurance; but certain employees, such as seamen in the shipping industry, actually retain their right to bring personal injury suits against their employers.

In addition, when reckless negligence leads to a workplace accident in any industry, most employees have the right to sue. Between the injury and the possible settlement, both the employer and employee are going to be hurt in this scenario. This is why it’s important to immediately mark and cleanup liquid spills, correct any landscaping problems that present a tripping risk and also ensure that slip-resistant shoes are being worn in slip prone industries (ie. food service).

Sprains and Strains

Sprains and strains can occur easily when a person overexerts themselves. Overexertion is actually the leading cause of workplace related injuries. This means that there should always be proper techniques in place to minimize these risks. Workers who must move large or heavy objects, for instance, should always have help. It’s also important to not try to lift a heavy object that is over one’s head; a person should get on eye level with it, especially if on a ladder, before attempting to lift the object.

Struck by an Object

The Liberty Mutual Research Institute for Safety compiled some of the most common workplace injuries and accidents, and being struck by objects landed in the top five. This usually occurs when an object falls and strikes a person. This can lead to head, neck and other bodily injuries. Luckily, there are a few ways to minimize these risks as well.

Many industries have an inherent risk of objects falling on people. In these industries, proper safety gear (ie. hardhats) and warning signs should be utilized. A premises liability attorney, such the North Carolina law offices of Powers McCartan, can offer valuable advice about safety issues. It’s important for workers to receive proper safety training to learn how to avoid accidents, such as not walking under ladders, keeping a clean work site and, in certain industries, properly securing loads before they’re moved.

The simple truth is that anyone involved in any industry can be injured on the job. These injuries can lead to high medical bills, increased insurance rates, personal injury lawsuits and lost productivity. Only responding to these incidents in reactionary terms is a huge problem in every industry that can make the occurrence of the aforementioned consequences more likely. When proper safety measures are adhered to however, plenty of heartaches can be prevented for both the worker and the employer.

A former news writer, Ann Bailey encourages small business owners to be aware of these top employee injury areas. The law offices of Powers McCartan are experienced in all types of employee injury cases, and have valuable information for any small business in North Carolina wanting to avoid potential employee safety hazards.

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What Small Businesses Should Do to Protect Employees from Catastrophic Weather

As an employer, there are many things that you must consider when it comes to the safety of your employees. Installing alarm systems and security lights, ensuring that walk ways are free from debris, and maintaining machinery are just a few examples. However, one thing that many employers overlook is safety from weather conditions.

Severe weather can happen at any time. Depending on the area of the country in which you live, you may be faced with tornadoes, hurricanes, winter snow storms, heavy thunderstorms, or even earthquakes. It is crucial that you have a weather emergency plan implemented in your place of business.
storm shelter
What You Can Do To Keep Your Employees Safe

• Have a designated emergency shelter area. You want to make sure that there is a safe place that your employees can retreat to in the event of strong storms, tornadoes, or hurricanes. You may want to have an empty supply closet or meeting room designated. Create specific instructions for your employees to follow in these types of situations.

• Make snow removal plans early. Make sure that you have a snow removal service in place to ensure clear walks and driveways. Coat these areas with the appropriate de-icing agents to ensure that they do not become too slippery for safe passage.

Have a fire contingency plan in place. Fire Drills are not just for school kids. Make sure that all your exits properly work and are always accessible. Review your fire drill procedures monthly with your employees.

• Review building codes and regulations. Make sure that the office/building that you are in is in compliance with all building code regulations for weather. As reviewed by Indianapolis personal injury attorney, Randy Sevenish, “Personal injury or “tort” claims cover a wide range of physical or emotional injuries caused by another’s actions or failure to account for (a victim’s) safety.” If you have employees in a hurricane area, for example, you will want to ensure that you have the proper glass in your windows to withstand high winds. If you are in a heavy snow area, you will want to ensure that your roofing is fit to carry the weight of the snow.

• Provide first aid that’s readily available. If an emergency occurs, you also want to be prepared to administer any type of emergency care possible. This may include having compresses that can be “cracked” to provide cold or heat relief and bandages. If possible, have a way to contact emergency personnel included with your kit.

If you are not sure how to go about creating an employee emergency plan, or what should be included, you are encouraged to contact a personal injury attorney for advice. An attorney that specializes in injuries can offer the best advice on how to prevent injuries to a business owner. Additionally, a personal injury attorney can review your current plans to ensure that they are complete and in compliance with any laws in your area.

One of the best ways that an employer can prevent injuries from occurring, even during a weather event, is to be prepared. Have a plan in place, and make sure that your employees are trained in all aspects of this plan. Implement safety meetings, and depending on the season, review the weather safety protocols at those meetings.

As a news writer and reporter, Ann Bailey covered numerous emergency weather conditions, now compiling these steps for business owners to follow. Indianapolis personal injury attorney, Randy Sevenish works strenuously for compensation for his clients involved in injury accidents at the fault of their employers or other liable parties.

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Your Business Website: Will Clients Like What They Find?

The purpose of a business website is to promote a company in some fashion. Whether a company is selling products or providing services, the site needs to incorporate all of the technical aspects that make it both web-visitor and search-engine friendly. The ability to do this is no small feat. That’s why serious businesses utilize professional web builder and SEO services to ensure that they can receive the best possible results.
Customer Friendly Website Design
Everyone has heard, time and again, that the customer is always right. The way that this is applied to web design is that when people arrive at the site, they need to feel welcomed. If not, just like in a brick and mortar store, they will leave. Added to the challenge is that web visitors are impatient – they simply are not going to stick around if there is nothing worth looking at on the site. Because there is so little time to engage them, every second counts when visitors arrive at a website.

What are Customers Expecting?

First, what are they not expecting? There is nothing more annoying to a web visitor than a poorly designed website. An ugly or outdated site is not fun and it wastes time. Therefore, your website simply must be designed properly – and that is best done by an expert web builder. Secondly, the site must be user friendly. The layout should be clean and simple, with links that make sense and work properly.

Who’s Looking Anyway?

There are generally three types of people who could arrive at a website for any given reason:

1) Random strangers – People who know nothing about the business have landed on the page due to a related search. Theoretically, they could still be converted to customers or refer the site to others they believe would find it useful. Therefore, the site should contain something of value to the average person, if possible, such as current and relevant articles that solve a problem.

2) Friends of Yours – They like your cause or business. These are people who probably know your URL and may visit on a regular basis. To keep these people engaged, there should always be fresh content to lure them in. One great way to accomplish this is by encouraging people to visit the site through a newsletter or membership.

3) Fans – These are more avid web visitors who regularly come to the site for — you guessed it – the same thing that friends come there for and more. These are often consumers who make regular purchases, so it is very important to ensure that they stay loyal.

Do You Have Fresh Content?

The one thing that all three of these types of web visitors have in common is that they want great, fresh content to be inspired for repeat visits. One added bonus about fresh content is that it also makes the website more search engine friendly. So it’s a win-win for everyone! Customers get something of value, the site stays at the top of the search engines and you have far more potential to:
-Keep customers engaged
-Engage new prospects
-Attract new customers
-Make more sales

Because websites are on the Internet and available for most everyone to see, it is important for serious business owners to ensure that their sites present the most accurate and relevant picture of their offerings possible. When a site is is visually appealing and constructed well by a professional SEO company, such as, it is more likely to attract, and keep, all kinds of visitors.

Since there is only one chance to make a first impression – a site really must make those clicks count! Professional web design is the only way that businesses can ensure that their sites will include both technical and marketing best practice techniques. This is absolutely critical in order to consistently gain and keep a loyal following and attract target markets.

As a writer in the arts and business fields, Ann Bailey sees the beneficial effects of good web design daily. The professional web and SEO builders at put every client’s web design on the cutting edge of internet business presence.

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Divide and Conquer – The Art of Delegation

Many business owners – especially when they’re just starting out – feel like they have to do everything themselves. They understandably want to be in charge of every single aspect of the company, from the marketing work to HR, from writing business plans to checking stock and a million other things besides. No task is too small to be looked at in minute detail; after all, they don’t want their business to fail.

License: Creative Commons image source
License: Creative Commons image source

The Importance of Delegation

While it is obviously important to keep track of your business as a whole, it can be practically impossible to focus on every little element of the day-to-day running of the company; there’s no way that a single person can do everything – and still keep their sanity. Important jobs can need a lot of time spent on them in order to do them well, and if you’re trying to do too much, your work will suffer for it. That’s when the art of delegation – allocating jobs to others in your company – comes into play.

Delegation isn’t simply a get-out-clause, a way of shirking your responsibilities or escaping from your obligations; it is an incredibly useful tool which – when implemented properly – can help your company to improve and grow. In dividing your tasks, you will conquer more at the end of each business day. Some people feel that if they are delegating, they are somehow cheating or failing to fulfil their role as manager or owner of the business. This simply isn’t true; with spreading the work around, you not only end up utilising your own skills to their fullest advantage, but you also create a better working environment for your employees.

Employee Morale

No one wants a high turnover of staff, and if you want to avoid having to interview for a new sales assistant or administrator every few months, it is vital that you keep employee morale up and make your company a nice, satisfying, place to work. Giving them more tasks and responsibilities can help with this. For example, instead of being in charge of boosting sales over the whole company yourself, give each staff member a particular product or area to track and improve on. People like being appreciated for what they do, but they like seeing good, solid results even more.

If your business is doing well, stress levels will no doubt be kept to a minimum – and people who enjoy their jobs are more likely to be productive and efficient in their work. If the manager is concentrating on the really important business tasks instead of spreading themselves too thin doing all the little things, the business is more likely to benefit. As the staff start to see the company getting more successful, they can share in the pride of the achievement and will want to ensure the continuation of the accomplishment. They helped get the company to where it is today; they have a stake in it now and want to see it do well – just as much as the boss does.

Business Hierarchy

The use of delegation also creates a clear-cut hierarchy where perhaps there wasn’t one before (this can sometimes be the case with particularly small businesses). In generating new roles and new levels of authority, staff will feel like they can report to someone – or ask their advice – without having to go straight to the top. Knowing that there are more supervisory figures than just the boss, employees will be more likely to complete tasks quickly and efficiently, and soon your company will be a well-oiled machine, where every cog – or staff member in this case – is not only incredibly important, but also highly valued. Along with this idea of hierarchy comes the opportunity to create new departments and offer new roles to existing staff members – giving not only your company the chance to grow, but the individuals within it the chance as well.

By perfecting the art of delegation, you will be giving your company the best possible chance it has to grow and develop, not to mention the huge boost you will give your staff in terms of morale and motivation.

About the Author: This article is contributed by James Stewardson blogger for Sage Software. He enjoys sharing small business tips and advice.