4 Common Mistakes For Social Media Business Promotion

If you have caught onto the fact that social media is an excellent way to promote your business but don’t seem to be hitting the highs just yet, perhaps it is time to readdress your marketing strategy. As with all advertising tools, there is a right way and many wrong ways to approach them. You can do far more harm than good if you steam in head first and pay little heed to good advice. Take a look at this article to see if your methods have mirrored any of these common errors.

License: Image Source
License: Image Source

The Hard Sell

We all know that your social media business page is there for a reason, but try not to overdo it. Your visitors are there because they enjoy the interaction and they just might put some business your way, but only when they are good and ready. If you find that most of your posts are about how great you and your firm are, don’t be surprised if they are rarely answered, if ever. You have to find some middle ground with your Facebook friends and try to make about 75% of your page about fun and interesting topics. The other 25% is plenty for your promotional needs and this will ensure that you still have some people to connect with.

Real Friends?

In real life you are pretty selective about who you choose as friends, you can afford to be a little less fussy on social media but try to avoid falling into the trap of buying friends. There are a number of websites that actually sell fake friends to individuals who have an inferiority complex about their buddy list. These people will bring zero value to your Facebook Fan Page and are probably not even real characters. Give this sad activity a wide berth!

Respond In a Timely Fashion

The name of the game is creating new and interesting connections, hopefully some of these will lead into a business relationship, but only if you treat everyone fairly. If you have answers about your page or your business, show some respect and answer them swiftly. If you ignore your friends they won’t hang around very long and just might turn into your rival’s new customers. Be approachable and always make your buddies feel at home on your Fan Page.

Mix It Up

Don’t spend all of your computer time hovering around your Facebook Fan Page, especially if it is empty for the time being. Socialise and make your presence known on other sites. Send out a few tweets and make new friends. If you spend some time on other profiles, they are more likely to return the favour someday. Try to allot at least ten minutes a day looking at other profiles and similar business pages. You can only improve your standings if you have a good idea of what everyone else is currently talking about. Nobody enjoys spending their time with a wallflower, so make sure you are here there and everywhere, as the Beatles once sang!

Any More?

If you avoid these 4 bloopers, you will increase the chances of making your promotional efforts worthwhile, there are plenty of other ways to alienate your potential customers but most of them are just common sense!

About the Author: Mark Thomas is an employee at CommercialSpaceToronto.com, which is an online portal designed to connect users who are looking for space and commercial real estate services. He enjoys testing his potential and he is very passionate about adventure sports. 

How Google+ Local Can Improve Your Business

When it comes to your business, you are always looking for great way to help it improve. Whether it’s a new product or service, a new marketing campaign or even a new company process, there is always something you can try to make your company more successful.

Creative Commons: Image Source
Creative Commons: Image Source

One of the latest crazes that businesses are implementing is the use of online review sites such asGoogle+ Local. There are many benefits to claiming your business page on different review sites, but claiming your page on Google+ Local can greatly improve your business in the following ways.

It can help you learn what your customers think about your company, products and services.

Knowing what your customers are thinking about your business as a whole as well as your products and services is important to your overall success. When your customers leave a review for your business on Google+ Local, it can help you learn what your company is doing right and what you’re doing wrong. You can then use this information to ensure you continue to provide everything your customers love as well as try and fix the issues your customers don’t love. This will help your company remain successful.

It can help your company’s SEO strategies.

You know that having a successful SEO strategy is important for the success of your online efforts, and claiming your business on Google+ Local will greatly improve your SEO strategies. Having your business page claimed on Google+ Local will allow you to provide additional keywords about your company online. This way, when a search query is performed on your company or on the products or services your company provides, your actual website and your Google+ Local page will appear in the search engine results page (SERP). Now, your customers will be able to visit multiple sites about your business to learn more about what you have to offer, and having multiple sites with strong keywords helps ensure your online efforts are visible.

It can generate traffic to your website.

When you create your profile on Google+ Local, it’s very important that you add a link to your website on the page. You may also want to add a link to your Google+ Local page on your own website. These links provide your web visitors with an easy way to travel between sites, which greatly improves your web traffic on both pages. Plus, linking between each other provides valuable backlinks on both sites, and this is another SEO benefit.

It can generate more business.

Because Google is such a large search engine, most people use it to find the information they’re looking for. Google changed the algorithm it used to perform searches, focusing more on local results instead of general results. Because of this, companies that are using Google+ Local and have a complete profile will end up having their businesses appear in the maps section of the SERP. Since this map shows up at the top of a SERP, it gives your company a better chance of being found and earning business.

The Evolution of Organization: How Project Management Became a Thing

If you’re wondering how exactly business defines project management, you wouldn’t be wrong in thinking it’s a little vague. Project management is amassing the right group of people to accomplish a shared goal, and in that way, it can take many different shapes and forms across many different industries. You can see the philosophy of project management throughout history in everything from the building of the pyramids and the Great Wall of China to the expansion of the railroad across the United States. But the modern idea of what a project manager actually does is fairly recent. How do project management teams fit into businesses today? And what does the future hold for the industry?

Creative Commons License:  Image Source
Creative Commons License: Image Source

1. The Project Management Institute

Many business experts will tell you that project managers simply didn’t exist before the new millennium, or at least that they were never known by that title. But project management as it is known today began with the creation of the Project Management Institute in 1969. PMI set the standard for project management as an official industry, promoting research and education and offering training programs, seminars, and certification. They teach project managers the different elements of the job, such as project estimating, risk management, and how to allocate work to the right people. Around 400,000 business professionals hold one of PMI’s many project management credentials, which serve as the gateway to a host of different jobs on a project management team.

2. The Rise of the Personal Computer

In the 1980s and 1990s, project management shifted towards globalization and internet technology. It began with the rise of the personal computer and the invention of project management software. No longer was it all about gathering workers in a meeting and presenting stacks of paperwork with cost projections and risk factors. All of these variables could be presented digitally, meaning that larger-scale projects could be understood and directed in record time. In addition, the computer age created its own project management niche. Developing software, testing for safety and effectiveness, and marketing the release of important new products helped computers gain some leverage in the business world. With new technology invented all the time, project managers had to learn how to adapt their standards to a changing world.

3. The Future of Project Management

So what’s next? U.S. News and World Report names project management as one of the top 5 skills you need to ensure job security, and it’s a skill that’s increasingly virtual. According to the Gallup Business Journal, 30 percent of workers are individual, virtual laborers which means project managers can reach across the world and across the spectrum to create their teams. It’s never been easier to find the right man or woman for the job than it is with the internet so easily accessible. And that’s why more and more businesses, from local establishments to giant corporations, are hiring project managers. It’s the easiest way to guarantee the most success, no matter what your company might be planning.

Project management is a tool to fight the competition through the power of organization. A great team can make or break an important project, and these days, project managers aren’t jobs you can shave off your roster. With their ability to use the internet to reach all the talent in the world, they’re trained professionals that any competent business owner would want to have on their side.

About the Author: Writer Brett Harris is an avid blogger. Interested in project management as a career? Check out project management degree online.

Why Are Serviced Offices Growing Increasingly Popular?

Over the last few years we have seen the serviced office market quite literally explode in the UK. Although the UK has seemingly come quite late into the serviced office market, with them having been a prominent fixture in the USA for well over 30 years, it seems to be something we are now welcoming with open arms, despite the economic climate.

License: Image author owned
License: Image author owned

What is a serviced office?

A serviced office is one such office which is already fully equipped for individuals or businesses to move into.  The office is managed by an Operator who is in charge of all services to the office building. For instance services can range from anything like office equipment and internet access through to telephone answering services and reception or secretarial support.

These offices are an extremely attractive proposition for businesses since they do not require any capital investment in terms of buying technical equipment or even office furniture. Individuals and companies can quite literally move into their office and have it fully furnished and ready to receive customers from the word go.

How expensive is it to run a serviced office?

People are often put off by the initial price of a serviced office. However, what many people do not realise is that the rental cost of most serviced offices includes everything you would normally pay on top of renting an office in the traditional manner. Serviced office packages tend to include everything from heating and cooling, electricity, security and maintenance through to furniture cleaning and insurance.

In this way, once you have paid the rent for the serviced office, there is nothing more to pay other than being charged the standard rates for telephone and internet usage, as well as the cost of occasionally hiring meeting room. What is also worth keeping in mind is that most serviced offices will offer short term leases so you are not tied into a contract for months or even years, which is an obvious financial benefit.

What kind of business use serviced offices?

Services offices are used by all kinds of businesses, from small companies run by a few individuals to large corporations. If you have not yet had the experience of using or visiting a serviced office, you are probably under the misconception they are only used by small business who cannot afford their own property. However, this is quite simply not the case.

So many companies, especially in the current economic climate, want flexibility when it comes to their offices. They do not want to be stuck into long-term contracts when they are unable to comfortably foresee what their financial state is going to be in the future. Therefore using serviced offices enable them to expand or shrink as and when needed and at short notice too.

It seems the take up of these offices is growing ever more common as months go by and with good reason. With those in the serviced offices in Milton Keynes freed up from having to manage IT systems, reception duties, answering the telephone and even spending money on furniture, they are free to do their actual job.

About the Author: James writes for Cranfield University. When not writing, he can often be found looking for another office.

Growing Small Business with Leadership Skills

When you are in a small business, every success you get to taste the flavour of, owes a lot to the strong team and the team leader that contribute to the overall success of your business. It is a well known fact that the effective team leaders are largely responsible for digging out the best from their team and out of their colleagues. They play a crucial role in accomplishing the goals that are being set for the different groups working in the team or the organisation. There’s certainly more to the team building and the management that the entrepreneurs and the business leaders are concerned with. A good team work always helps the leaders get to achieve the pinnacle of success and often stay at the top of the game.

business leadership
photo credit: pedrosimoes7 via photopin cc

What really makes a good team stand against all the competition that the business faces in the market? Here we are summarising the outlook behind the entire idea with 4 major points that act as key elements in building the successful business teams. Let’s take a look:

1# Focus

It sounds as simple as it is spelled but it is as easy to lose as it sounds like it won’t. There are millions of questions that appear so easy to talk about and answer such as “what are we doing here?”, “what is our goal?”, etc. It is important for the business entrepreneurs to first define a goal and then measure the impact that all those business decisions are going to make. Do they help the team achieve the goals? Do they bring you any close to the dreams? Are you working in the direction of accomplishing it? If you have logical answers to these, you are probably on the right track. Also, focus on the efforts of your team, doesn’t matter whether you are expanding or simply focussing on growth.

2# Unity

Ensuring that everyone is treated on the same platform makes way for promotion of a no-discrimination policy. This will require you to communicate on a regular basis and ensure that all the team members are aware of their roles and the tasks they are expected to perform. This gives rise to scope for promotion of team harmony and also ensures that the duplication of tasks and efforts is prevented. This is also important while you are hiring new team members; find out whether they fit into the entire chemistry of the team before they are taken in. It’s the unity in the team that not only assures the company of even a most unexpected success but also plays an instrumental role in binding the teams together.

3# Direction

If your ultimate destination is success, make sure that your team knows how they are going to achieve it. Assign them tasks that push you step by step towards the final goal; you will need to support the team wherever they need your assistance. Encourage and assist them and this is exactly where your expertise lies. If you can’t lead your team, there may be people questioning you on your leadership skills and that’s where you seem to fail. Set the direction and help your team walk on the right path. You lead them and they believe in you! That’s leadership in plain and simple way.

4# Excellence

Achieving excellence in all the tasks you do makes sure that you are determined to achieve goals. Good teams have a habit of pushing their bars of excellence a little more each time and with each achievement. Set high standards for your team and it will be fun taking up challenges for achieving the goal. Now this does not mean that you will only need to evaluate the success of your team and its progress; seek opinion from other groups, organisations and business leaders that have been inspiring you.

Finally, it’s good to remember that achieving success does not really close the book anyway. If you have succeeded as a leader then definitely there still remains to be a lot of room for improvement simply because nothing is perfect and nothing is stagnant either. Always maintain your zeal for keeping a lookout for that extra bit that can do wonders for your team and ultimately for your business. Keep striving for excellence and promote that essential bit of excellence and focus on your efforts and all that you can do to gain an edge over your competitors.

About the Author: Colin Boykins is a blogger and social media addict. He is currently associated with the UK’s most trusted supplier of security posts – Parking-Posts.com.

4 Small Business Risks and How to Reduce Them

It doesn’t matter what kind of business you run, there will always be risks involved. Whether you’re worried about financial struggles, safety issues, legal pitfalls, or simply the ability to stay afloat in changing markets, managing risk is part of being an entrepreneur. But how much risk is out there? And what do successful businesses do about it? The most important thing to know is that startups are more affected by risks than established companies, which is why 44 percent of small businesses don’t survive their first 5 years. The real strategy behind minimizing risk is to have a strong business plan from the very start. When business owners underestimate or fail to adequately research the potential for things to go wrong, they’re unprepared for both small and large crises. Here are 5 of the most common risks to almost every business and easy ways to make sure you can manage them.

Source:http://farm6.staticflickr.com/5186/5784440333_6a14905f9e.jpg
Source:http://farm6.staticflickr.com/5186/5784440333_6a14905f9e.jpg

1. Lawsuits

It may seem like getting sued is more likely to happen to large corporations, but that’s actually far from the truth. Research by Bolt Insurance Agency states that nearly 60 percent of annual lawsuits are filed against businesses making less than $1 million annually. They say that over a third of small business owners has, at the very least, been threatened with legal action. There are many ways to reduce the chance of a lawsuit, including getting everything in writing and following through on customer complaints and feedback. But you may not always be able to avoid them, so finding further information on the right kind of insurance for your industry to protect against personal injury and property damage is essential. And professional liability insurance will pay your court costs whether you win or lose.

2. Overspending

It’s not uncommon for businesses to fall victim to the trap of trying to do too much too soon. Running through your capital too quickly is usually the fault of a bad business plan with too many large goals and not enough short-term ones, and where expenses may be underestimated. Estimating revenue, pricing your marketing strategy, and budgeting for staffing and operating expenses can be a tall order, which is why smart businesses hire great professionals. New companies sometimes think hiring an accountant or bookkeeper is extravagant, but it may be the most important decision you can make. You have enough to worry about with everything else that goes into running a business. Getting help for the complicated financial planning involved will actually save you a lot of money down the line.

3. Skipping Diversification

Most companies have a plan for growth, but not all companies have a plan to diversify. When your business expands, the range of products and services you are willing to offer your customers should expand with it, not only because your success will thrive off of new ideas, but also because the markets are constantly changing. Look at America’s most successful business, Apple. Now that the mobile phone industry is becoming more stagnant, where everyone has a cell phone and prices are quickly dropping, how do they stand out? They offer ipads, ipods, and other products that their competitors don’t offer, putting them at the forefront of expansion. You can take that simple idea and use it for almost any industry or size of business. You never know when prices will fall or a certain product will turn out to be a trend or lose public favor. That’s why it’s important not to put all your eggs in one basket the second the can possibly avoid it.

4. Ignoring Warning Signs

Business requires a high level of proactive behavior from its founders, and no matter what kind of problem you are facing, acknowledging it will help you discover the root of where it came from. Often, businesses will gather customer feedback through surveys or other means, but they’ll ignore the negative responses. When your customers are complaining, listening to them matters. When your employees never last beyond a few months, you need to find out why. And when your sales numbers suddenly drop, it’s worth it to put the research into investigating it. Virtually no companies fail without ample warning signs, and if you can take the right action to solve minor crises before they become major ones, you just might ensure your business sticks around for the long haul.

The greater the risk, the greater the reward, isn’t that what they always say? In business, it can be much more complicated than that. Risk management should be a vital part of your business plan, and you should never more ahead with a company unless you have adequate insurance, accurate bookkeeping, and the right team on your side. There’s nothing you can’t face head on with the right preparation.

About the Author: Author Karen Boyarsky is an avid blogger. You can follow her on Twitter @Boyarsky_kareni.

From Arts To War Games, It is Time to Get Excited About Team Building!

What’s missing from team building today? Imagination! Don’t book your local sports hall and hire a load of gym mats or make chairs out of newspapers, do something exciting! Bring some thrill to your workplace and get the office enthusiasm kicked up a notch.

creative team building
photo credit: tim caynes via photopin cc

Adrenaline Pumping Extreme Sports

Give your team something to plan for and look forward to with a foray into extreme living. A sponsored event is a great way to get everyone in the office involved and invested and it’s a great way to raise money. Get a few enthusiastic go-getters together and send them off on a hike up a mountain or running a marathon, it’ll bring them together and anyone who doesn’t want to be involved can fundraise and sponsor. Give your staff an incentive: sponsor the athletes and all funds go towards that stylish new coffee machine in the staff room or a posh meal out for the whole team; alternatively, for the philanthropists among you, get everyone to vote for their favourite charities and send the money raised to a worthy cause.

Release Frustrations With War Games

Now we’re talking, they’ll be no groans in the office on team building Saturday if you’re taking them out for an afternoon of paintball! Pick their teams at random and get people mixing, the atmosphere gets very real very fast so they’ll have to start trusting each other and working as a unit to ‘survive’. Paintballing has always been popular and your team can let their individual skills shine, you’ll have strategists, defenders and people with a soldier’s spirit who will take the lead and bring their side to victory! At the end of the day get everyone together down at the pub for a wind down and a relax after a hard day in the trenches.

Having Fun And Keeping Costs Low

We all know it’s a recession but team building doesn’t have to cost an arm and a leg, gather everyone together in the boardroom and get them laughing and talking.

Little white lies: this is a great way to get everyone to know each other a little bit better. Have everyone in the office write down 2 interesting facts or stories about themselves and 1 lie, go around the room and have everyone read out their list of statements while the rest of the team votes on which one is the lie, the person who’s lie gets the fewest votes wins! Everyone learns a bit more about each other but do try to keep the statements office appropriate!

Minefield: give your team some time away from their desks for free. Place random objects around a field or car park, use: furniture, bags of rubbish, office plants, other employees, anything you can think of. The objects act as mines and your staff are put in pairs, put one in a blindfold and get their partner to direct them across the minefield without being blown up (it’s harder than it sounds).

Get Arty In The Office

For a unique team building experience that will stand the test of time have your team channel their inner Picasso. Get your team to express themselves by having them paint a group mural, you can split them into groups and have them each design a section or do it all together and once it’s done why not hang it in reception? Let your team de-stress and get messy! You can really find your own style, if you run a library why not paint Dickens? Or if you work in a city then get into some graffiti. Whatever your inspiration art is a great way to bring people together, whatever our differences we all appreciate the process of creating something. The beauty of it is everyone can get involved; whatever your age or ability no one is hindered and what you can do with art is limitless so you can really let your team run wild, you’ll learn more about each other, have fun together and create something you can enjoy every single day.

Team building should be something we look forward to, it should be like office Christmas, not something we dread. Do something special on your next team building excursion and do more than boost morale, make memories.

About the Author: This post was written by Emma Smith on behalf of Graffiti Pro’s, Graffiti artisis who want to bring some excitment back to team building!

Why Creating Your Own Corporate Training Videos Can Save Time And Money

Keeping your staff trained can be a very demanding thing. Whether it is a new piece of software you are rolling out or some new equipment, or training on a new policy, finding the resources to do it and then scheduling training for everyone who needs it can be a mammoth project. Even for a relatively small business, it will result in a costly lack of productivity while everybody sits through the training and picks up the new skills, and then of course there are the logistical demands of finding a place suitable to deliver it all.

If you have a training need in your company, there is often a lot to be gained by producing a training video instead of delivering training in the usual, classroom style way.  Here are some of the benefits to making a video to fill your training gap:

You Can Outsource Production

Even if the training is very specific to your company, there is no reason why you can’t hire a video production company to make it for you. This means that you don’t need to tie up your own resources more than necessary to get the training done. You can meet with a production company, explain your requirements and review and approve the script using far less of your own people’s time than devising a classroom training course, sorting out the logistics and scheduling and having one of your own people deliver it. Professional video production may not be as expensive as you might think, and if you balance out the cost in terms of man hours saved you will find it to be very cost effective if your demands aren’t too complex.

You Can Let Staff View It However They Want To

Some people learn faster than others, and by making the video available and mandatory, you can let people watch it more than once if they don’t pick up on the details the first time. This makes things a lot less stressful for staff who find it hard to keep up in classroom training courses and worry they won’t come away with enough knowledge, and will make it less frustrating for fast learners or those already familiar with the content as they won’t be held back by others asking for things to be explained again.

No Logistical Issues!

Simply tell staff that they have to watch the video at least once within a certain time frame and let them fit it into their own working day, at their own desks! No finding times that suit different groups, no looking for suitable meeting rooms that are free, and no breaking up people’s flow of work and reducing productivity. If you are worried about verifying that everyone actually has watched the video, there are ways of checking this when it is posted on your intranet. You can even have someone in your web team create a quick quiz people have to fill out at the end to prove they have learned the salient points from the film.

Corporate video production for training can be a real time and money saver, and can also be more appealing to trainees, so next time you are faced with a training need, consider it as an alternative to a major program of classroom sessions!

About the Author: Phil Raymonds, an online marketing professional, prefers using the latest software and medium to get his ideas across. He is passionate about video photography and editing.

Investing In Public Relations Could Save You Money

Public relations (PR) is important for any business. Businesses are no longer completely separated from their consumers. They no longer just offer consumers a service. Nowadays, businesses have to build networks and personal connections with their consumers. PR is the interaction between your organisation and your target market. The interaction is achieved using online methods, the media, and direct communication. Competition between brands and businesses is extremely high (and getting higher), thus, it is always important to keep your brand a cut above the rest.

License: Creative Commons image source
License: Creative Commons image source

PR is important as it has a direct link to the amount of sales a business can make. Sales are largely determined by the number of satisfied customers. Thus, bad press can also be responsible for decreasing sales in many businesses. It is always important to keep an eye on how the public responds to your products, and that is why having a person responsible for PR is important, especially for growing businesses.

Relationships are important

Information spreads easily, so it is important to always make sure that the information being spread is vital and informative about your business. PR will ensure this happens.

The biggest public relations tool is word-of-mouth. When a consumer is satisfied with a service, they will tell a friend, their family, hairdresser, and anyone else who is willing to listen. Good service on its own is not enough, however. Consumers have to be made aware of your successful efforts; public relations officers take care of this.

If your business has a strong online presence, it is important to be consistent in your communication with your online users. For instance, if a customer lays a complaint online, it is best to have someone on stand-by to attend to them as quickly as possible. This helps build a strong relationship between the brand and the customer, and can be the difference between never having that customer again and having that person bring three more people with them the next time they visit you.

Because your PR department will also deal with the media, it is very important that they are consistent when submitting your promotional items to media professionals. This also fosters a good relationship with the media houses.

Making plans

A good PR consultant or department will have a PR strategy that plans a year ahead in terms of campaigns and activities. The strategy should outline the goals and objectives for the year, and show how they plan to keep people talking about your business. There should also be a focus on how the business aims to utilise social media to its own advantage.

Honesty is key

The relationship formed between customers and the businesses should be one of complete trust. The PR department should not be there just to cover up problems and represent the company in a good light. It should rather be there to put matters into perspective for current and potential clients.

New businesses

It is important for all businesses to have a PR department, but sometimes new and small businesses cannot afford the expense of hiring a professional. Doing your own PR maybe an option, but you will need to dedicate the appropriate amount of time to it. Make sure you interact with people on your social media accounts, and regularly update your accounts with interesting news, photos, and information that are industry specific. Contact relevant newspapers, magazines, and journalists, and start your own blog just to show your audience that you know what you are talking about.

The idea behind PR is to influence your consumers into buying into your brand. Good PR can help your brand shine above all others and bring you potentially loyal customers.

About the Author: Zimasa Mpemnyama is just starting out in the world of digital marketing and PR, but already she can see the important interplay between traditional PR strategies and modern techniques that use social media and other online forms of communication.

Why Your Promotional Flyer Is Going Straight In The Bin – And What You Can Do About It

You have spent a lot of money on a promotional flyer to advertise your business, you have printed it on good quality paper and you have paid a distributor to hand them out all over your city. Unfortunately, as soon as your flyer is pushed through the mail slot of 99% of doors, it will be headed straight to the rubbish bin or recycling box. All of your hard work has gone to waste to create something that will probably only used by your customers to line the bottom of their birdcages.

License: Creative Commons image source
License: Creative Commons image source

Why are your promotional flyers destined for the bin? Is there anything you can do about it?

Take a Close Look at Your Flyers – Are They the Best They Can Be?

Take a look at the flyers that you have been distributing and ask yourself whether you can really blame your customers for throwing them away without a second thought. Do they stand out from all of the other advertisements, or are they boring and ordinary? It can be difficult to look at your flyers objectively because you are emotionally invested in your business, but try to look at them from the perspective of someone who has never heard of your company or what you do. Would the flyer pique their interest?

Unfortunately when you are distributing flyers for your business you will have a lot of other promotional mail to compete with. Unless your flyer has a great offer or is very interesting and eye-catching, you can’t really blame most people for recycling it with the pile of other junk mail.

Tips for Improving Your Flyers

The good news is that there are a number of ways you can improve your flyers and make it more likely that your customers will pay attention to them and save them. Here are a few tips to apply to your flyers to help them avoid a one-way trip to the rubbish bin.

  • Make the largest text eye catching. The headline or the largest text on the page should be something that makes the reader look twice. Too many flyers simply state the name of the company, which won’t catch the customer’s interest.
  • Use a large and impactful font for this big headline, which will make it more readable and make it stand out in a pile of papers from across the room.
  • Most of the time, people look at images first and then read text. Use an interesting main graphic or a vibrant colour image to grab the attention of the reader. Make sure that it is obvious how the image is related to the text.
  • Follow up the headline with strong and simple points that outline what you have to offer. Focus on the benefit of your product or service for the customer… what’s in it for them?
  • Avoid too much text. People will get bored reading the flyer and you will lose their interest.
  • Include a call to action at the end. Perhaps you want them to visit your website and sign up, or request a free report, or order a free trial. A leaflet or a flyer with no call to action is a wasted opportunity.
  • Take a random sampling of all of the other common flyers that come through your door. Does your flyer look like every other one? Think about how you can make it stand out, such as using an unusual colour or printing it on a shiny or textured surface.

These are just a few of the main ways that you can make it less likely that your promotional flyer will end up going straight in the bin and instead be read by your potential customers.

About the Author: Paula Whately is a blogger and entrepreneur in London who recently had a new flyer designed for her business. With the new design in flyer distribution, London customers were calling her at a much higher rate than usual.