Every business owner knows that there are certain functions of their company that need to occur in order to survive. Most of these functions may vary from company to company, but there are some functions that companies either try to tackle themselves or completely ignore that can be damaging to their success. If you want your business to be successful, the following are five professional business gigs that you simply cannot ignore.
1. Transcription Services
Audio and video transcription is a professional service that most businesses overlook, but it can be extremely valuable to your company. Transcription services can be a great way to provide a hard copy of company or client meetings, brainstorming sessions or even audio notes that were taken about an upcoming project. Having a hard copy of these events can be extremely beneficial in case of technical errors or issues.
Transcription services can also be extremely beneficial for your company’s SEO efforts. If your company has a large amount of audio or video on your website, having these items transcribed and placing the transcription on your website can provide the search engines with the necessary keywords they use to rank your site. This can help improve your overall ranking.
The best part of transcription services is that you can generally hire a third-party company to do this for you instead of hiring a full-time (or part-time) transcriptionist for your company.
2. Copywriting Services
Content marketing has increased in popularity over the years, and without strong content, whether on your website or other marketing collateral, your company is not going to be very successful. Using a professional copywriter can greatly help your company.
A professional copywriter has the expertise to provide your business with the content you need to reach your audience. They provide a clear and concise message, and they ensure that the copy, tone and style of writing are consistent between all channels. Having clear and consistent content is a great way to strengthen your branding efforts, and providing error-free content shows your audience that you believe in quality.
There are plenty of freelance copywriters throughout the world that are ready and willing to help your business succeed, or you can always hire a full-time copywriter as part of your staff.
3. Graphic/Web Design
By now, you know just how important having an online presence is to your business. Today’s consumers are turning to the Internet to research products, services and companies before making a purchasing decision, and if your audience can’t find you online, your chances of earning business are slim.
Some companies take the cheap route and use a website design site such as Wix.com to create their business website. These companies choose from a variety of templates, add in their own copy and consider their website complete. While these boxed design sites are easy and cheap, hiring a real graphic and/or web designer is much more beneficial for your business.
Using a graphic/web designer allows you to create a site that is truly customized to your needs, and it will help you stand out from all the other companies using boxed websites. Your company can either opt to use a freelance graphic/web designer or hire one for your staff.
4. Community Manager
Social media has made a big impact when it comes to business marketing. Some companies have yet to jump on the bandwagon, and some that already have are still struggling to manage and maintain their site effectively. This is why it’s essential that your business hire a community manager.
A community manager is an individual (or a team of individuals) that is dedicated to maintaining and monitoring your company’s social media accounts. This person will set up all your company’s social media platforms, post regularly to these accounts and engage with your audience, perform customer service and make you aware of anything that occurs on these sites that could help or hurt your brand.
Having a community manager ensures that someone is constantly watching your online presence and communicating with your audience. It also keeps the rest of your employees from guessing who’s supposed to be monitoring these accounts and allows them to get back to, and stick with, their normal job responsibilities.
Blogging is important to the online success of your business, and while some companies put the responsibility of the blog in the hands of the copywriter or community manager, you can also opt to hire a professional blogger to tackle this responsibility.
Blogging requires a certain writing art form that is different than other writing styles. Content needs to be engaging, concise and informative, otherwise it’s not going to be effective. Having a blog for your company is a great way to share your company’s knowledge and expertise and attract consumers to your company. Plus, it’s a great tool for search engine optimization.
Regularly changing the content on your website keeps the search engine crawlers coming back to your site. The more keywords these crawlers find, the better your site will be ranked. If you don’t change the content on your website often, having a blog attached to your website can help ensure that your website and blog remain highly ranked, increasing your visibility.
Having a blogger on staff can ensure that your blog is regularly updated and well maintained, and it can give your company an advantage over other companies that have yet to start blogging.
About the Author: Frank Simmons is a freelance writer and avid blogger. He writes articles that are informative and engaging and often focuses on business and blogging.