Empowering Your Small On-Line Jewelry Business

Creating a small on-line jewelry business with the help of using various E-Commerce friendly websites such as EBay or Etsy is now easier than ever. But beginning jewelry makers may find that opening their online store is the easy part and getting noticed and actually selling goods is very difficult, sometimes almost impossible. Many talented your creators simply give up without being aware of the fact that there are several easy to use self promotion techniques that can help them to get their designs and work noticed.

License: Creative Commons image source
License: Creative Commons image source

Let’s take a look at how you can empower your on-line jewelry business by using social media and accumulating positive customer ratings.

Getting People to Notice your Work

A lot has been said about the usage of social media to actually get your work noticed and there is no doubt that the potential they present is almost limitless. That being said, if you are not the kind of person that can get hundreds of Facebook friends, promoting your online store to an adoring crowd of five family members will not do the trick. Just like in real life, some people are good at easily making friends and promoting their work socially, while others are shy and will need someone to help them do that.

If you belong to the first type, don’t hesitate to push your new business via Facebook and ask friends and family to share and promote your work. Also, make sure you regularly post and update new work and designs and be active on a daily basis.

If you belong to the second type, you may want to consider hiring the services of a professional to help you. If Google based search engine optimization used to dominate the market in the past, today it is combined, and sometimes even entirely replaced, by social media based promotion. A professional will be able to asses the commercial potential of your new on-line jewelry business and present you with opportunities to promote it for you.

Accumulating Positive Online Reviews

Getting as many positive online reviews as possible will provide you with two positive results – it will be easier for you to sell, as more people will trust you and you will empower your online presence.

Most E-Commerce online shops buyers will hesitate to purchase items from new sellers or sellers that have few positive reviews.

This means that as a new seller you need to go the extra length in order to get customers to make the first hundred or so purchases and transform each and every one of those sales into a positive rating. I always recommend for beginners to start out with really attractive prices and discounts. This will attract buyers to visit and inspect your store page. When you get customer requests for information, be sure that you are lightning quick with your positive and reassuring replies. Once a transaction is completed, no matter how large or small it is, you need to provide flawless service. Try to ship the item the very same day in which it was purchased and update the customer when you do. This is an almost certain way to earn you some positive ratings and pave your way to success.

About the Author: Doron Heifetz is an expert designer, jeweler and the owner of the BPJ Name Necklaces website.

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