How to boost eCommerce sales with an editorial calendar

If you have an ecommerce website then you know that most of your traffic is going to come from two sources: paid search and SEO. The first option will obviously cost money, but the second option is more about putting in the work and optimizing your on-site content. One of the best ways to focus on SEO is to implement an editorial calendar for your blog. Learn how to get started below.

Set up the calendar

Your editorial calendar should be based on a few different areas. First off, the regular calendar is a good starting point. Look at holidays and other important dates for content ideas. Then, move on to specific times that are important for your business. If you sell seasonal items it’s obviously going to be important for you to make a big content push in the times when your customers are buying. Likewise, you need to figure out strategies for addressing the times when your sales could slow down. The goal of the calendar is to create content that will pull in customers throughout the year.

Optimize your keywords

The next step is to figure out the right keywords to use in your content. Use Google’s tool to find the best terms that have a high volume of searches. Depending on your niche, some keywords might be very competitive. You want to choose keywords that you have a chance at ranking for, so don’t focus on search volume alone. Consider how stiff the competition is and choose some of the lower volume keywords if necessary. If you do keyword research far in advance you might want to check back in before you publish to make sure everything is still relevant. A lot can change in a few months, and you don’t want to lose out on traffic because you forgot to check your work. The goal of keyword optimization is to find the keywords people are searching and picking out the ones you can rank for.

Get writing

The next step is fairly simple: Get writing! Once you’ve created the calendar and found relevant keywords the content creation is all that’s left. Don’t forget to make the content appealing so it isn’t just a wall of text. Once you’ve published some content you can see what does and doesn’t work and change your tactics accordingly. As you publish good content and it catches on in your niche, you’ll be surprised at how quickly you can start pulling in free traffic. You might even get good enough where people are asking you to post on their blogs, which means even more exposure!

These tips will help increase your ecommerce traffic by optimizing your blogging efforts.

About the Author: Carolyn is a guest author and expert on order management software that tracks Shopify inventory.

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