Despite the fact that we live in an age of technology, many people still like to have a calendar on their desk or wall so that they can keep track of appointments. It’s much easier to just pencil something in as it comes up than it is to boot up a computer, open a program, and make a note. So, it’s not surprising that printed calendars are still popular. If you are a business owner, you should take advantage of that popularity. So, here’s how to promote your business with calendar printing.
Pick a Printing Company:
There are many professional printing companies available. A quick search of the Internet will give you dozens, or even hundreds, of results. However, not all printing companies offer the same options, features, or prices. So, you need to pick one according to your needs and your budget.
Start by determining how many calendars you need. Some printing companies will give discounts on larger orders. So, if you are ordering your calendars in bulk, choose a company that has that sort of offer. Some companies also offer free shipping on larger orders. You should watch for those deals as well, if you want to get the most advertising for the least possible investment.
It’s also important to pick a printing company that offers the type of calendar that you want. Are you looking for a small desk calendar, or a large wall calendar? Would you like some of each? Those are all good questions to ask yourself, as you are choosing a calendar printing company.
Consider Your Calendar Images:
?You also need to consider your calendar images. You should try to customize your calendar to appeal to the majority of your clients. So, ask yourself whether your clients are business executives, or more casual. Are your calendars going to primarily wind up in offices or homes? What ages and genders are you trying to appeal to? Once you have those answers, you can choose a theme and photographs for your calendar. Your chosen printing company may offer such images, or you may have to supply them.
Make Your Calendar Handy
You should also make your calendar handy. For example, be sure that there are big enough blocks that each of your clients can write in their appointments. Clients won’t look twice at a calendar that has no room for them to write in their schedule. Large blocks will encourage use. The more your clients use the calendar, the more they will look at your company’s name, logo, and contact information.
Make Your Information Memorable:
The most important thing to remember about custom calendar printing is to make your company’s information memorable. Be sure that the company’s name, logo, and contact information are prominently displayed. You may also want to include a catchy saying that will make your clients think of you. Many people will also display their calendars in such a way that their friends, family members, and business associates will see them. So, the more memorable your calendar is, the more clients it will bring to you.
Featured images:
- License: Image author owned
- License: Image author owned
License: Image author owned
About the Author: Guest post by David Dobson – Using my 30 years of experience in the printing indusrty to pass on business marketing
