You would think, with this being the bright shiny and thoroughly wired 21st Century that the more traditional skills associated with the secretarial world would be thoroughly redundant. However, despite the fact that our lives are dominated by computers, tablets, Smartphone’s and a whole range of peripherals and apps that can be added to them, some traditional skills remain in high demand. From copy typing to audio typing and transcription services, traditional skills still remain in high demand. The latter, in particular, remains a crucial part of content creation for many industries, from humble minute taking to full scale TV transcriptions. Transcription services today are also an important feature for conference organisers and transcription offers a number of significant advantages.
The Bigger Picture
Recording and filming any event was, in the past, a difficult task which required a significant number of professionals and an equally large (and cumbersome) amount of equipment. Today any event, from a pop concert to conference can be (and is) recorded on a phone and the film is often uploaded to the web in seconds. However convenient this may seem it does not replace the need for accurate and professional filming or transcription. In large conference centres where a number of speakers may be talking at one time, or where question and answer sessions are part of the presentation, both professional filming and transcription still have significant advantages. Unlike audio or video files, fully transcribed events offer users a fast look up for significant points and sections. With transcriptions now available digitally, the simple use of the find function can take you straight to the point in a way that no amount of film footage can.
Old Skills and New Methods Combined
Post event publications of transcribed documents have a number of advantages. In terms of web publication, transcription offers a handy SEO tool. The broader the scope of your written content, the more opportunities for lead generation via search engines; again in a way which means that video content alone will not be as beneficial. Also the more traditional print press, while happy to receive audio or visual material, will often rely on transcribed versions of a presentation or conference to make their own jobs easier and making things easy for journalists means they’ll be able to find time to fit your piece in.
Although transcription is an old skill, long pre-dating the internet, the technological revolution has made the process of finding reliable transcription services easier and more affordable. Most transcription services operate online and transcribers themselves can be located just about anywhere in the world. This has driven down the costs of professional transcription and can open up opportunities for these services. This means any content you need to promote in overseas markets can be quickly made available in a variety of formats or languages. The process is speeded up to almost light speed thanks to modern technology. This gives modern businesses a greater and faster reach than in the past, making it possible for firms of any size to go global.
While transcription services offer advantages to a range of industries they offer specific advantages to conference organisers in any field. Post conference transcripts can be marketed alongside podcasts as part of a full package for both attendees needing to refer back to the conference and as a valuable product in their own right to sell to a wider market. Working with a professional and established provider makes sense in this context and planning ahead will also make the process run more smoothly. Contacting a transcription service provider well in advance and involving them in the planning of the event will help you both to create a package that suits your needs which will result in a quick and efficient turnaround on the end product. Despite the massive advances in technology and the opportunities that it has opened up for business it seems that some of the oldest tricks are still the best.
About the Author: Pipa Rose is a freelance writer who has a keen interest in business. While technology has made business presentations and conferences far easier and more accessible for many, she believes that many traditional skills such as transcription services still play a crucial role.