When you start your own web design business the hardest thing is finding customers. You might be great at design, but perhaps you don’t quite have the right marketing skills to get it off the ground. This could be the difference between surviving or going under. At the very least you need to be bringing in enough money to put food on your table. So what will you do? Will you throw up your fancy website and wait for clients to get in contact?
If you answered yes to that question then you might find yourself down at the employment office faster than you think. The easiest way to find clients is by getting off your seat and hunting them down. Now you might be wondering how you can hunt down clients. You won’t even know where they are. Will you just stop random people in the street and ask them if they’d like a website? I’m sure they’d really like that.
The perfect opportunity lies for you in the local business market. You need to start by making a list of all the local businesses in your local area. Have a plan before you begin. Now you can start picking up the phone and calling around, but the chances you will even get to speak to someone in charge is pretty low.
The only way you can maximize your chances is by going around on foot. Personally going inside each shop and asking to speak to the person in charge. First you must go to the businesses that don’t already have a website. Sell it to them. Once you have made your way around I’d like to think you’ll have closed some sales.
Take an iPad
Unless you’re the best salesperson in the world it could be quite difficult to sell a website to someone if they have no idea what it will look like. They don’t know you and what you’re capable of. They have no reason to trust you with anything. If you take an iPad with you this can completely change the outcome.
Show them your best work. Make it hard for them to say no. If you are letting them see how great their website will be it could be hard for them to resist. Once it’s in their face they might become attached to it. Especially if they were already thinking of having one done. And who isn’t these days?
Make extra money
Let’s imagine you have made the sale. Actually, imagine you have went around everyone on your list and are booked for the next few months. You can’t make any more money. Your profit is based on how many websites you can design and unless you take on more employees it’s hard to scale.
But not if you team up with an SEO company. If you can do this, you can up-sell them services to take their new website to the top of the search engines. Now you can take a commission for finding the SEO company extra work. It’s an easy way to make more money without the hassle of more staff. What do you think?
About the Author: James is a proficient blogger who writes articles on web designing and development. He is recognized as a keynote speaker for delivering excellent speeches, corporate presentations and trainings that are educational, motivational and entertaining.