Dual-Action Branding: 5 Branding Materials That Do Double Duty!

It is common to think brands can be boiled down to color schemes and logos. But, they are so much more. Your brand is your business. It is your public face. It is your constant relationship builder. It communicates who you are, what you do and what you stand for.

branded pen
photo credit: TheSeafarer

Most likely, you have spent a lot of time, energy and money developing a strong brand. Why? Because it is the message you want to communicate with clients and prospects.

While you certainly want to use this branding as the foundation for designing and decorating your business’ location, website and graphics, why stop there? By incorporating your brand into all of your business’ materials, you can maximize your return on investment (ROI). This is especially true when you utilize branded materials.

What are Branded Materials?

Branded materials are any item (physical or digital) which is decorated with your company logo (aka branding stamp). While some of these, such as a sign above your door, simply mark your location, others are products your business uses on a regular basis.

By branding products you, your employees, and your customers will use anyways, you can:

  • Instantly create additional advertising for your business
  • Enjoy lower costs for materials (when you buy in bulk)
  • Develop brand recognition among consumers
  • Foster strong customer relationships linked closely to your brand

Brand Products that do Double Duty

Business cards are wonderful, and stationery is great. Both of these necessary business items should be branded. But, both of these items really only serve one purpose – sending/handing to a client or prospect.

These five branded materials provide more than one function for your business:

1. Pens

No matter how techy your business is, it’s nearly impossible to function without pens. Sometimes, you just need to write things down on real paper. Whether you and your employees are in the office or on the go, branded pens are a great way to continue sharing your message. They also make great, lasting, leave-behinds as people are likely to keep using them for some time.

2. Coasters

Coasters are one of those small, branded touches which help your business continue to communicate its brand while also keeping your space clean.

3. Cups, Mugs and To-Go Coffee Cups

Nearly everyone drinks coffee or some sort of warm beverage. Cups, mugs and to-go coffee cups are an excellent way to keep your brand visibly in your employees’ hands at all times.

4. iPhone Cases

Even though pens are a necessity, the digital, smartphone age is taking over. Going somewhere without your handheld device is often compared to walking around in your birthday suit. Supplying your employees with an attractively branded iPhone case will help you stay front and center. (Added love goes to the boss who also supplies their employees with an iPhone.)

5. Printed Shade Cloths

Shade cloths help control dust and debris in a variety of situations such as construction sites, large events and outdoor lunch gatherings. They can be attached to fending, scaffolding and buildings. While plain shade cloths can be attained, branded shade cloths maximize your business’ exposure and give it a professional look and feel.

About the Author: Nicole is a branding and marketing expert, and has been helping businesses brand their companies for years. In her experience, Site Shade offers the best printed shades she could find.