Planning a customer loyalty programme? Try these

Customer loyalty programmes are one of the most innovative ways to show to your customers that you value them. Businesses that have always aimed at keeping their customers coming back for more without actually letting them wait, know what these programmes can bring to them. Customer loyalty programmes play an instrumental role in helping you gather relevant information about the customer demographic. These are the kind of programmes that go on to boosting your marketing efforts by also helping you fetch the best outputs in the long run. Loyalty programmes outperform several other strategies and campaigns but still a lot of businesses seem to overlook its growing importance.

License: Creative Commons image source
License: Creative Commons image source

However, only realising the benefits that these programmes can bring to your business is not enough. Planning them with care and getting them right should be the concerns that follow. We believe that the key to creating a well thought out and successful customer loyalty program is its accessibility and user friendliness.

If you’re planning to start a customer loyalty programme soon, here are the tips that can help you get the most out of it and finally plan it according to your expectations:

# Your first loyalty punch card

The punch card formula is a great way to give it a start. Make sure that you design a card that is specific to your business and aims at offering FREE and attractive gifts after a particular number of purchases being made by the customer. Suggest them to carry the card and let them know the benefits they can gain from the card, well ahead in advance.

# Opt-in programmes

Encourage your customers to avail the benefits of the sign-up in the form of plenty of offers and rewards. Let them share their email addresses with you and you can then add them to your opt-in list. This can be either done online or right at the time of sale. Email sign-up options will ease out the pressure on the application processes and your customers won’t have to download apps every now and then. They won’t be required to share all the personal information, as in most cases, they are denied by the customers.

You can then choose to send them a draft on the attractive and personal offers as well as the regular communications that can only be availed by the loyalty customers. If the recent surveys are to be believed, email campaigns that have mostly been targeting the loyalty members have gradually emerged as an amazing source of revenue. Additionally, these are also easy to track; you can’t deny that you wanted something like this.

# Premium loyalty programme

This is where you can bring the customer relationship management software into use. Track most of the higher value purchases, study them and invite specific customers to join the programme. Find out the customers who have been contributing majorly to boosting up your sales and invite them to join the programme.

# Branded loyalty membership cards

With the help of loyalty card services, you can design branded cards that are specific to your business, activities and brand. They will paint a brighter picture of your image; such services can largely help you in tracking and managing the customer behaviour and lot more. You can track the number of customers that have actually visited your store. The customers that spend a good amount for making a purchase with your store and that too frequently must be noticed.

These loyal members can also be chosen for sending targeted emails; you can also text the campaigns to them. Services that you’re going to add can also include branded gift cards and much more. Think about your brand, its activities and what you would want from your customers in the present scenario and you will see an influx of unique ideas good enough to boost your sales.

# Adding the digital component

All your customers may not be digitally savvy but we still believe that most of them would be and this is what brings the incorporation of digital component into picture. It is important for the businesses to cater to the growing demands of customers addicted to apps which indicate a mobile loyalty trend growing with time. There are plenty of apps that can be tapped into for a fee or for free!

This is getting more important for the businesses that are already involved with the mobile payment platforms. Make sure that you explore all the available options and finally hop onto the services that can also offer a seamless social media integration. Get liked, shared and consider the pace of your progress with the help of online reviews as they also get you a slice of some honest feedback.

# Choice of incentives

The incentives or rewards you have for your customers should be as unique as your business. Make it appealing and moreover – a desirable one. You can go for experiential awards that can serve the purpose of actually ‘rewarding’ your loyal customers. A hair salon can always try and offer interesting monthly workshops to its loyal customers where they can be offered free makeover tips.

These are the kind of experiences that go on to building communities, adding value to the lives of your customers and assisting your business to stand out from the crowd. Don’t forget that these opportunities can be utilised for offering your customers amazing reason/s for coming back.

# Regular communication with customers

If they are your loyal customers – they deserve special treatment. Segment out this section of your customers and don’t forget to communicate with them more often than not. Share the upcoming events with them, let them know about the incentives and lastly – don’t forget their birthdays. Make them feel special at each stage and you can also consider offering them something unique in their birthday months. They deserve a great treatment – after all they are your loyal customers!

About the Author: Michael Evans is a passionate blogger and he occasionally writes for, a leading UK based budget post and rope barriers manufacturer and supplier.

The Most Popular Kinds Of Customer Reward Schemes And How They Can Benefit You

Customers of all kinds of businesses are now being treated to reward schemes that offer all kinds of free stuff and money off. Loyalty schemes have been around in one form or another for as long as modern marketing has existed, however with internet technology and advances in the way data can be collated and used, these days they are more innovative and rewarding than ever before.

License: Creative Commons image source
License: Creative Commons image source

Here are some of the most common types of loyalty scheme, and how you can take advantage of them to save money and get some fantastic treats!

Punch Cards

One of the most common loyalty schemes around, along with one of the oldest, are those punch cards you see in coffee shops, restaurants, sandwich shops and so on. The basic idea is that you take a card and the cashier stamps it every time you buy something. Once the card is full, you get something for free, such as a coffee or sandwich.

These reward systems may not save you a fortune, but if you buy a coffee every day, you could be getting a free one every week or two by going to the same coffee shop and remembering to give them your card. These schemes usually have no registration (though you may need to give basic information like your name and email address on the back of the card when you hand it in to get your free gift), and they essentially reward you for buying something you’d be buying anyway – the scheme simply encourages you to keep getting it from the same place.

Store Reward Cards

Supermarkets large and small along with many department stores and other popular chains offer their own reward schemes, where you accumulate points as you shop which get you specific benefits. This could be credit to spend in the same store, or preferential prices on specific items. Some supermarkets, for example, have points systems that allow you to save money on gas at the pump.

These are usually fast to register for, and once you have your reward card you may not only be saving points, but also paying less for products. Some chains like Kroger offer lower prices for almost everything in store to their loyalty card holders!

Air Mile Schemes

Credit card air mile schemes have been around for a long time now, and have changed very little in format, with only the range of available incentive travel gifts becoming greater as these schemes have evolved. Some credit cards, for example those branded with popular airlines, offer flexible points (known as ‘miles’ in most cases), which are worth different amounts depending on how in demand the thing you try and redeem them for is. This means if you want to use them for a flight outside of the busiest times of the year, you get extremely good value.

Other brands, for example Capital One, offer special fixed value points that are worth the same amount no matter when you want to use them. These offer far better value when you want to travel at peak times, like holidays, or on very popular routes.

About the Author:Today’s guest author, David Waters, heads the sales department of a prominent bank based in Georgia, US. He enjoys cooking and calling friends over for dinner and socializing in his spare time.

How Impulse Merchandising Can Boost Company Profits In The Retail Sector

While the recession is undoubtedly affecting almost every one of us, the retail sector is generally being hit much harder than many other business divisions. This is largely due to the need for consumers to reduce their spending on unnecessary goods such as expensive clothing and entertainment products. Continue reading How Impulse Merchandising Can Boost Company Profits In The Retail Sector