What Does Your Domain Name Say About You

Designing and publishing a website for your business is an important way to enter the world-wide market and choosing a domain is a critical step to that process. Experts agree that choosing the right name can help the success of your business when it’s to the point and describes what your business does.

What is a Domain Name?

A domain name is the way consumers look for a particular business by typing it into the browser. It can also lead to an individual website via your business link. This small line of text can aid users in navigating the Internet with ease. Imagine if the Internet didn’t use domain names, and you were required to utilize a string of numbers instead to search for a company. Domain names are registered daily and can cost the user between a minimal fee and thousands of dollars depending on the level and value of your search engine. There are many domain names for sale that can be purchased through a Domain Broker.

domainFinding and Being Found

The name that you choose is important and can help you reach your consumer base. Many businesses think up catchy names that have nothing to do with the services or products that they offer. As a business strategy, this makes zero sense and will only lead to confusion and aggravation. Setting up your domain name and website are important steps to a successful business, and you don’t want to change it later on. This could cause you to lose loyal customers and make your company look unprofessional and scattered.

Choosing the Right Name

Select something that showcases your business in the best light and tells them exactly what you do. If your company handles myriad services, focus on the one thing for your domain that you do best. You can easily add additional pages that will outline your other services or products.

Building a Solid Reputation

To ensure your business has a solid business reputation, you’ll want to choose the perfect domain name. In case your business grows and expands in the future, you may want to find something broad based. This allows you to add things down the road. It also gives you a bit more creativity with the actual name. Some well-known online retail establishments have found success with a particular domain, and the name has had nothing to do with the products that they offer. They also offer more than just books and may include DVDs, electronic gear and much more. You can also find success with something specific that targets exactly what you do or sell. Choosing something synonymous with what you do can generate greater search engine optimism and promotes the exact name in the URL window.

Selecting the right domain name is important from the beginning and can help consumers find the goods or services that you offer with ease, and the right amount of accessibility. It’s also imperative that it sends the right message to your customer base, and the image that you want to portray to them. Not only will it help your business achieve success, it will make you stand out from the rest of the competition.

Author Anthony Joseph enjoys writing about new business subjects to help offer information to start up companies. Toby Clements, a self made Domain Broker, is one of the top dealers in the world – creating millions of dollars in sales on a consistent basis. Buying and selling of these names are happening everyday, and knowing which one is best can have a significant impact on how well your business succeeds.

3 Reasons Your Domain Name Does not Matter as Much as You Think

domain name tipsWhen the dotcom boom first started, well, booming in the late nineties and early two-thousands, businesses suddenly realized they needed to get online, and fast. There was a mad dash to buy as many relevant domain names as possible in a gold-rush-style form of cyber real estate development. Today, many of those domains have been turned into some of the most popular and influential websites in the world, while others were turned into obscure websites that have remained obscure or have slowly become error pages in a failed Google search link.

What many neglected to realize then was that a simple domain name can’t get you anywhere; you have to have something to back it up. And, to the lament of those early developers, with the advent of search and social media, domain names are now even less important. Don’t ever question the effectiveness of a simply, catchy domain name that perfectly matches the site it represents. That is the sort of domain everyone should be going after. But, what’s truly important these days is not the domain name, it’s what you do with it.

1. Google Finds Content, not Domains

In most instances today, if you’re business isn’t online, it doesn’t exist. The same could be said for low Google rankings. If your products don‘t pop up on the first few search pages, they may as well be non-existent in terms of Google search. In order to get users to see your business page, you have to optimize your pages so Google can detect the type of content that users will be wanting to find when they go to your site. You could have a domain name that is a perfect match for your business name, but if you don’t know how to market your products online, a fancy sounding name is about as far as your domain will get you.

2. Most Links are Hidden

Another way to get users to stumble upon your site is to promote it via social media and online articles, while providing links back to your own site. Usually links are either represented as HTML code hidden underneath representing word, or they are shortened to fit on applications like Twitter and Facebook. Your link will rarely be displayed as showing the entire domain name, no matter how great it is, or how relevant it is to your business. So don’t think that posting a link to your site will make users want to click on it because of the domain name, alone, if they can even see the domain name at all.

3. Social Media Stands on Your Business Name

Social media is the next frontier in internet marketing, as the latest Google Panda updates seem to indicate, it could to be heading toward becoming the next frontier in Google search ranking, as well. Your business (as represented by your website, Twitter account, Facebook page, etc.) is what users will be interacting with, commenting about, and trying to find online through social media. Your domain name needs to be simple and memorable, but the real footing your business needs to prosper online will be in its name and reputation. Make sure your business name is what you lead with, and what you stand on when it comes to social media. Users will be looking to interact with your business, not your domain.

About the Author: This is a guest post by Eliza Morgan who is a full time blogger. She specializes in writing about business credit cards. You can reach her at: elizamorgan856 at gmail dot com.