How to Become a PR Specialist

Public relations is an essential part of any company. Not only do PR specialists handle press releases, but they can also help keep the press at bay when the company becomes of interest. It’s easy to see that this is an important position and one that can be very successful. If this career sounds interesting to you, here are just a few tips on how to become a PR specialist.

how to be a pr specialist

Expand Your Education

Those interested in becoming a PR specialist should set their sights on an expansive education. Communications and journalism are necessary for this career. You may want to major in journalism and minor in communication. You should also consider choosing courses that are based around writing so that you can build your skills in this area.


It pays to network with as many people as possible when shooting for a career in public relations. For example, if you want to work as a PR specialist for food companies, you might want to network with restaurant owners, food bloggers and other food professionals. You should also network with those in media, such as newscasters and reporters.

Create an Online Presence

In this day and time it pays for professionals to have an online presence, especially in social networking. However, this is a step that should not be overlooked by PR specialists. A strong online presence can be a great way to contect with others. Those with expansive networks will be prized among companies. Remember to include your professional network of friends in your social networks. Companies will be especially grateful of an employee that knows professionals in the field.

Be Forward

Part of the job of a PR specialist is getting a company’s voice heard. This means that companies are looking for people that aren’t afraid to approach people and refuse to back down. This means you should be forward when approaching the company about a career. Tell them why you’re best for the job, discuss your online presence and your professional network.

Write, Write and Write Again

You will never make it in public relations without great writing skills. You need to know how to get a message across, know what works to get media attention and how to make something bad actually sound good. This takes years of practice and you should never skip a chance to write a PR statement. The more practice the better. You may even want to take additional writing classes outside of your degree in order to get the best education possible. You should also take advantage of tutoring services offered by your university to help you beef up your writing skills.

A PR specialist is vital for a business. However, there are things you need to do before you can land a career in public relations. Not only do you need to be forward about your request for a career, but you need to have excellent writing skills. Last, but not least, you need a great education with a network of professional acquaintances to become a PR specialist.

About the Author: Douglass Shamel just narrowed down his short-list of cheap Dallas apartments and plans to relocate from California in March of this year. He will be working for a public relations firm and hopes to one day open his own practice.