3 Creative Ways to Use QR Codes in Your Marketing

All businesses must use a diverse mix of marketing strategies to attract new customers and increase sales. A business doesn’t need to be a big corporate entity though to utilize some of the best cutting edge strategies available with recent technological advancements. Quick response codes are one of those technologies you can take advantage of today!

QR Code
photo credit: Andy Roberts

A QR code is a special barcode that people with smartphones can scan using an app. They are an engagement tool that allows you to attract the public to your business and products/services by sharing in a “scavenger-hunt” fashion facts about your company or industry, such as new product/service or job offerings, latest industry news or upcoming events.

The Look of QR Codes

Gone are the days when a QR code had to be a solid color on a white background. A QR code today can also double as a visually stimulating printed advertisement. Instead of two contrasting colors, your QR codes can be many different colors. Additionally, you can customize a QR code by inserting your logo into the center of it or by designing it to look like your logo. You can also use individual images as tiny blocks that make up the barcode. For example, you might use product images and link to your e-store, or employee pics and link to a video about them. 

The Other Paper Options

It goes without saying that you should have QR codes printed on advertisements and product packaging. You might not have thought though to print QR codes on the back of business cards, receipts, sales slicks and correspondence letters or envelopes. These codes might link to a special message from you thanking customers, discount or details about a future event. If you sell or give away gift tags and wrapping paper, you might print Quick Response codes on them that link to an app that permits the buyer to create a personal message for the gift recipient. 

The QR Code Arts

A QR code on its own already looks like artwork, but you can actually attract more people by creatively presenting codes as artwork. For example, if you sell food products, you might offer new food items shaped like Quick Response codes or print codes on different foodstuffs with edible ink. If your a fashion designer, you might create code-inspired designs on clothes. If you have a brick-and-mortar store, you might hang QR codes in frames on the walls or code-shaped objects from the ceilings; or display an entire wall of Quick Response codes. Outside your shop, you might use chalk or painted QR code designs on your building, sidewalk or parking lot, or create QR-code-shaped sculptures. You might even invest in a sculpture that doesn’t look a Quick Response code, but that creates a scannable shadow at a certain time on a sunny day.

Your opportunities to creatively use QR codes are only limited by your imagination, presentation space and budget. Even if you have limited funds, there are numerous low-cost, creative ways to engage the public with QR codes!

About the Author: Amanda Sozak is a car nut who loves to travel and talk about small business. She’s also a regular contributor at www.rittersprinting.com, and loves spending time in the Miami and Fort Lauderdale area.