Why Most Small Businesses Don’t Last

They say that if you want to earn unlimited income, you have to start your own business. No wonder that there are a lot of people who immediately resign from their jobs. Yes, that can be a great plan if you want financial freedom. However, it’s not that easy. You have to think twice, in fact you have to think a lot of times. If you will not plan your business right, you’ll end up bankrupted.

As much as you want to become your own boss, you need to prepare properly. You have to know the risks involved.

In this article, I will briefly explain some of the reasons why more than half of small businesses die.

They are too excited. This is one of the most common reasons why businesses falter in no time. We want to open up our own business even without careful research. Establishing your own trade doesn’t happen overnight. In fact, some successful business owners spent months, even years of preparation, so they can create a long running industry.

Your adrenalin might be at its peak. But don’t let that excitement push you to start something which you aren’t prepared for.

They usually join the ‘business trend’. It’s a big No for you to become a ‘copy – cat’. One business idea might be good in some locations. However, it might not be the best for you. You have to be original. You need to have fresh ideas.

Trends or fads are not forever. Are you going to establish a business that is just for a period of time? I don’t think you like that, right?

out of business
Image: AR McLin / Flickr

They lack promotion. In promoting your business, you have to be aggressive and personal. Don’t take this for granted. How can your business grow if no one knows it? I believe that most business fail in the first few months because they were not able to advertise it properly. You don’t have to spend so much. You can just send messages to your friends and I’m sure they would be willing to share the news with their friends too. Aside from that, you can maximize the social media. It would be nice if you will create your own business page in Facebook. You can also make a twitter account. There are so many ways to promote your business. Invest time for it if you want to be successful.

They don’t keep track of the inventory. Most business owners are busy counting their money. The problem is, they don’t check their inventory. That is very important. A lot of my friends who started their businesses thought that they were doing well only because they have money at the end of the day. But after few months, they realized that the money at hand is not equal to their inventory. And with further investigation, they found out that a clerk stole some items from them.

This can be avoided if you are strict in checking your inventory. Make it a regular habit.

They are not hands on. Even if you are the boss, it doesn’t mean that you have the license to be lousy. You shouldn’t depend the success of your business to your staff. You have to be on top of the game. Being a boss has a lot of responsibilities and being a couch potato is not one of those.

Now, you know what are the worst things you can do for your business. Plan carefully and be consistent so you can enjoy the fruits of your labor in no time.

About the Author: Toni Okeson writes for a great welding school site. If you want to start a career or a small stick welding business, you should try reading their resources.

How SEO Can Help Your Small Business

When running a business website, you want your site to get as much traffic as possible to increase the chances of making sales. Since traffic is ultimately the life blood of your online business, figuring out how to increase this traffic should be priority number one for your business. By engaging in some good SEO practices, you may be able to increase your site’s traffic without spending a lot of extra money along the way.

Search Engine Traffic

When you use leading SEO services or methods to improve your site’s rankings in the search engines, you may be able to increase your traffic substantially. The nice thing about using this method is that the traffic can keep coming for months or years without having to pay for it again and again. By comparison, if you use paid traffic methods like pay-per-click marketing, you’ll have to pay for each visitor that makes his way to your site. This means that there is a lot of pressure to convert each visitor that comes to your site. Otherwise, you’ll be throwing away a lot of money every day on this type of Internet marketing.

With search engine traffic, it keeps coming again and again without a lot of expenses on your part. You may have to occasionally pay for more search engine optimization work until your site gets up a certain level of traffic. This is usually much cheaper than having to pay for each individual visitor that comes to your site.

Converting More Sales

When you work with a good search engine optimization service, you may also be able to convert more sales on your site. When visitors come to your site, they want to find what they’re looking for. If your site ranks highly for a given search term and then you sell something related to that search term on your site, this will increase the odds of a sale when the visitor arrives. If your site is not optimized properly, visitors might find it for terms that are not really that relevant to what you offer. This leads to customers finding your site when they’re actually looking for something else. When this happens, they will be much less likely to make a purchase or fill in the form that you have to capture their contact information.

Considerations

If you want to take your small business website to the next level, engaging in some search engine optimization can make a big difference. It might seem costly on the front end, but you’re making a long-term investment in the success of your business overall. By the time you’re done, your site may be receiving loads of free traffic from the search engines and your sales may be much better off overall.

How to Save Money on Business Printing Expenses

When you’re running a business, you have a lot of financial burdens on your plate, from payroll to office supplies. One of the costs in almost any industry is the cost of printing up marketing materials. Whether your business requires brochures, posters, business cards and more or you simply need to have menus printed for your restaurant, the costs of printing can add up quickly. However, there are ways you can save money on your marketing materials. Continue reading How to Save Money on Business Printing Expenses