4 Common Mistakes For Social Media Business Promotion

If you have caught onto the fact that social media is an excellent way to promote your business but don’t seem to be hitting the highs just yet, perhaps it is time to readdress your marketing strategy. As with all advertising tools, there is a right way and many wrong ways to approach them. You can do far more harm than good if you steam in head first and pay little heed to good advice. Take a look at this article to see if your methods have mirrored any of these common errors.

License: Image Source
License: Image Source

The Hard Sell

We all know that your social media business page is there for a reason, but try not to overdo it. Your visitors are there because they enjoy the interaction and they just might put some business your way, but only when they are good and ready. If you find that most of your posts are about how great you and your firm are, don’t be surprised if they are rarely answered, if ever. You have to find some middle ground with your Facebook friends and try to make about 75% of your page about fun and interesting topics. The other 25% is plenty for your promotional needs and this will ensure that you still have some people to connect with.

Real Friends?

In real life you are pretty selective about who you choose as friends, you can afford to be a little less fussy on social media but try to avoid falling into the trap of buying friends. There are a number of websites that actually sell fake friends to individuals who have an inferiority complex about their buddy list. These people will bring zero value to your Facebook Fan Page and are probably not even real characters. Give this sad activity a wide berth!

Respond In a Timely Fashion

The name of the game is creating new and interesting connections, hopefully some of these will lead into a business relationship, but only if you treat everyone fairly. If you have answers about your page or your business, show some respect and answer them swiftly. If you ignore your friends they won’t hang around very long and just might turn into your rival’s new customers. Be approachable and always make your buddies feel at home on your Fan Page.

Mix It Up

Don’t spend all of your computer time hovering around your Facebook Fan Page, especially if it is empty for the time being. Socialise and make your presence known on other sites. Send out a few tweets and make new friends. If you spend some time on other profiles, they are more likely to return the favour someday. Try to allot at least ten minutes a day looking at other profiles and similar business pages. You can only improve your standings if you have a good idea of what everyone else is currently talking about. Nobody enjoys spending their time with a wallflower, so make sure you are here there and everywhere, as the Beatles once sang!

Any More?

If you avoid these 4 bloopers, you will increase the chances of making your promotional efforts worthwhile, there are plenty of other ways to alienate your potential customers but most of them are just common sense!

About the Author: Mark Thomas is an employee at CommercialSpaceToronto.com, which is an online portal designed to connect users who are looking for space and commercial real estate services. He enjoys testing his potential and he is very passionate about adventure sports. 

How Google+ Local Can Improve Your Business

When it comes to your business, you are always looking for great way to help it improve. Whether it’s a new product or service, a new marketing campaign or even a new company process, there is always something you can try to make your company more successful.

Creative Commons: Image Source
Creative Commons: Image Source

One of the latest crazes that businesses are implementing is the use of online review sites such asGoogle+ Local. There are many benefits to claiming your business page on different review sites, but claiming your page on Google+ Local can greatly improve your business in the following ways.

It can help you learn what your customers think about your company, products and services.

Knowing what your customers are thinking about your business as a whole as well as your products and services is important to your overall success. When your customers leave a review for your business on Google+ Local, it can help you learn what your company is doing right and what you’re doing wrong. You can then use this information to ensure you continue to provide everything your customers love as well as try and fix the issues your customers don’t love. This will help your company remain successful.

It can help your company’s SEO strategies.

You know that having a successful SEO strategy is important for the success of your online efforts, and claiming your business on Google+ Local will greatly improve your SEO strategies. Having your business page claimed on Google+ Local will allow you to provide additional keywords about your company online. This way, when a search query is performed on your company or on the products or services your company provides, your actual website and your Google+ Local page will appear in the search engine results page (SERP). Now, your customers will be able to visit multiple sites about your business to learn more about what you have to offer, and having multiple sites with strong keywords helps ensure your online efforts are visible.

It can generate traffic to your website.

When you create your profile on Google+ Local, it’s very important that you add a link to your website on the page. You may also want to add a link to your Google+ Local page on your own website. These links provide your web visitors with an easy way to travel between sites, which greatly improves your web traffic on both pages. Plus, linking between each other provides valuable backlinks on both sites, and this is another SEO benefit.

It can generate more business.

Because Google is such a large search engine, most people use it to find the information they’re looking for. Google changed the algorithm it used to perform searches, focusing more on local results instead of general results. Because of this, companies that are using Google+ Local and have a complete profile will end up having their businesses appear in the maps section of the SERP. Since this map shows up at the top of a SERP, it gives your company a better chance of being found and earning business.