The Top 4 Most Effective Ways To Improve Your Facebook Advertising Results

License: Creative Commons image source
License: Creative Commons image source

Looking to improve your Facebook page and become more popular? If you are, this article will get you going. Read on!

There’s one simple reason why Facebook is one of the best online mediums for advertising: its wide spectrum of active users (just over 960 million as of March 2013). From all corners of the earth, people long on to Facebook daily to socialize and for various other reasons, and more and more marketers realize how powerful the world’s largest social network can become when used to its fullest.

If you want to take your Facebook presence to the next level, here are 4 tips you can use to improve your advertising results:
• Improve your SEO. Facebook is very SEO-friendly, giving you all the features needed to turn your page into a traffic driving machine and reap the benefits directly. Use these 3 SEO ‘secrets’ for Facebook to beef up your efforts:
1. Choose the best name for your Facebook Page and stick with it. Changing the name will cost you SEO points, especially if you give in to the temptation to stuff the title with keywords. Avoid doing this!
2. Choose the best URL. Facebook offers the ability to select a custom URL for your page, which is an important SEO opportunity for Facebook you can explore. Make the URL simple and relevant to your business.
3. Place your keywords in the “About” text-box. It’s always a good idea SEO-wise to place keyword-dense content as close to the top as possible, and Facebook allows you to do this in the “About” section.

• Get professional designed graphics. This is optional, but remember: Facebook is a place where potential clients come to interact with your business — just like every other place on the Internet where your brand is attached. If you want your Facebook page to look professional, have it designed by a professional.

• Create interaction. Facebook users seldom find a page with no activity to report on. Facebook also uses an algorithm to determine what’s newsworthy based on interaction (i.e. the number of likes an updates that a page receives). Be likable, ask questions to start up conversations and you will be more and more visible each day.

• Buy Facebook likes. Here’s why buying Facebook likes is important: it makes the hard job of getting likes easy. Have you ever wondered why many Facebook marketers give up? In most cases, it’s because growing a Facebook page naturally is time consuming and hard work. Do it right and there’s no downside to buying traffic. If you’re not sure how to buy Facebook fans, there’s no absolute guide to follow, but it’s important to buy them from a company that gives you real users.

So, to recap, what you need to do to improve your Facebook advertising results is: (1) work on your SEO, (2) look professional (use a high quality design), (3) create interaction and engagement on your page, and (4) scale up your business with quality traffic. Add these tips to your arsenal if you don’t want to miss out. If done right, your advertising efforts will help you tap into a powerful source of traffic and an opportunity with serious potential for business.

About the Author: Roman Sahakov is the co-founder of Followershop, a company which provides Twitter followers and other social media metrics to musicians, entrepreneurs, businessmen and others for the growth of their campaign. Followershop agency is notorious for its duly delivery and professionalism in fulfilling the orders. The company also provides the opportunity to buy twitter followers.

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