Using Promotional Gifts in Your Marketing – Five of the Best

One of the best ways to create a positive brand impression is to hand out custom promotional items to your long term customers, or to people that visit your booth at trade shows.  You don’t have to spend a fortune on promotional items.  In most cases, your clients will appreciate even a small gift as a token of appreciation for their long term custom.  If you’re not sure what sort of gift is appropriate, check out the following ideas:

promotional items
Promotional items - ready to go!

1. Memory Sticks

This is probably one of the most useful promotional presents.  You can never have too many memory sticks.  A small memory stick with your logo on it won’t cost you a lot of money, but the recipient will appreciate it.  It will end up in their jacket pocket or laptop bag, and will probably get passed around the office as a handy way to transfer files.

2. Branded Mugs

People love branded mugs.  They’re another one of those promotional presents that falls into the “you can never have too many” category.   No matter how many branded mugs are already floating around the office, if you send a couple out to your best clients, they will end up getting used for many years to come.  The general rule for most offices I’ve ever worked in is: the more mugs there are in the office, the less often the washing up will get done.

3. Mouse Pads

Mouse pads are always handy.  They may not get used in the office, but people will take them home to use in the study.  Or, they might store them and pull them out when someone spills coffee on one of the old ones.  People will appreciate a mouse pad as a promotional present, and they’re a nice one to consider because they’re flat, not particularly fragile, and easy to send in the post.

4. Branded Keychains

Branded keychains are small, inexpensive, and useful.  Especially if you can make them dual purpose – for example, a keychain flashlight or bottle opener.  There’s a good chance that the recipient will clip it on to their keys right away, so your brand will always be in their pocket.

5. T-Shirts

For some companies, t-shirts make brilliant promotional gifts, but for others they’re not such a great idea.  If you work in an entertainment related industry, people will love getting promotional t-shirts, especially for a product that is either new, or not yet released.  That sort of promotional present is one that people will wear with pride.  The same is true for the sports industry – having a team t-shirt, or one with a supplement maker’s logo on it, is something that impresses a lot of people.

If you’re in a less glamorous industry, people might not think like that.  Before you order 500 t-shirts with your company logo on them, stop and think for a moment.  Would you wear one of those on a night out?  If not, would you even wear one to the gym?

Image: ingermaaike2 / Flickr

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