Why Giving Back Is A Good Business Investment

5616353751_bb98b1184dIf you are looking for a new way to promote teamwork and attract new local customers, you should carefully consider looking into volunteering opportunities for your company. After all, many consumers prefer to support businesses that place a focus on giving back to their community. Therefore, it is always a good idea for companies of all sizes to be charitable, and volunteering your time often has a bigger impact than making a cash donation.

Top Reasons to Volunteer as a Company

1. To Instill Goodwill in the Community – Every company needs to be concerned about their reputation, and volunteering will help cast your business in a much better light. This can become crucial if there are ever any controversies that impact your company, and it can also make a big difference if your business ends up teetering on the edge of needing to file for bankruptcy. After all, members of the local community are much more likely to rally around your company and offer support if you have given back in the past. It’s always good to look for Local volunteer opportunities within the community.

2. To Boost Company Morale – It has been proven by psychologists that volunteering has several emotional benefits that make it good for everyone to be involved in giving back. Due to this, many companies decide to volunteer as a team because it can have a direct impact on company morale. Additionally, getting people out of the office and letting them work with each other on a good cause can help smooth out interoffice difficulties.

3. To Reap the Marketing Benefits – Your company could spend hundreds of thousands of dollars on marketing without receiving the same positive boost that often accompanies being included in a press release or news story due to your team’s volunteering efforts. It is also important to note that you will gain the right to mention your volunteer and charitable work in your marketing materials, and this can definitely capture the attention of a much wider audience.

4. Community Service Opportunity – Regardless of whether you simply work in the local area or also live there, it is always a good idea to take advantage of a community service opportunity because this will make the entire area more desirable to consumers. After all, volunteering as a team to clean up a stretch of highway or rebuild a local park will boost your community’s profile by making it more aesthetically pleasing. Ultimately, this could lead to an influx of new residents who are likely to become customers of local businesses such as yours.

Volunteering and participating in other charitable ways will also provide you with a tax deduction, and this makes it a win-win situation for everyone involved. Therefore, every business owner should strongly consider encouraging their entire team to volunteer on a regular basis.

In fact, when you consider all of the perks that are associated with volunteering, it is surprising that there are so many companies that fail to take advantage of this mutually beneficial method for giving back to their local community. If you are unsure how to get started, you can easily utilize a local volunteering organization to provide you with some direction.

 

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annbailey

Ann Bailey is an artist and former TV journalist, and currently contributes articles in the arts, business and legal fields.

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