Entrepreneurship | BizSieve.com

The Beginner’s Guide to e-Commerce

In the current economic climate where employment opportunities can be scarce at best establishing a small business can seem like a tempting proposition. Being self-employed can free an individual from the endless process of job hunting and provide much desired independence.

However, establishing a business is not as straightforward as some may presume. There is a lot more involved in creating and managing a business than may at first be imagined. The owner of the company is not only responsible for day to day operations but also for managing the business itself.

A working business idea

In many respects coming up with a working business idea can be the most difficult part of establishing a new business. The majority of entrepreneurs approach this problem from one of two very different directions: having a business idea and creating a business based upon it or simply having the desire to create a business with a working business idea yet to be created.

Either way, caution should be exercised. In the first instance the prospective entrepreneur must ensure that there is a market for the business and that they do not simply press ahead with the idea based upon passion and emotion. This would be a sure route to failure.

In the second instance the prospective entrepreneur should ensure that the business idea that is adopted is of course viable but they should also ensure that they have sufficient knowledge and enthusiasm for the product. This is essential to succeed.

The basics of e-commerce

Once the newly established business has a product with which it can proceed, the next challenge is to create the infrastructure necessary to sell the product. This generally starts with a website. For more sound business cases this may involve designing and building a professional website or having one created on the business’ behalf.

If the desire is to simply test the water before committing significant resources many companies have found eBay to be a good starting point. Products can be advertised and sold on eBay for minimum investment and maximum return.

Of course the business should ensure that it has sufficient stock to be able to sell to clients, whether using eBay or a professional website. Moreover, the business should consider supplies of consumables including cardboard boxes, jiffy bags and other packaging. The business should also consider the creation of address labels, packing slips and invoices.

Business development

It is always a fine balance between failing to take advantage of a market and overreaching too soon. The business should be ready to take full advantage of the market if it is available and the sale of the product is successful.

However, the business should also ensure that the infrastructure is in place to support this expansion to prevent overreaching. The company should aim to expand progressively in a controlled and calculated manner. By doing so, the owner of the company can ensure continued success and this will allow the business to grow naturally.

Launching Your Own Digital Start-Up

Digital businesses are the buzzword today. These are not brick-and-mortar businesses; in fact, these are computers and Internet entities. The creation of a digital business is not very difficult, and requires far less money than a land-based or traditional business. However, like everything new, it requires careful planning and preparation.

Good Idea

Begin with a good idea, and then expand upon it. There should be clarity on what the business is all about, what is it going to sell or do, and what are the aims and goals of the business. The conceptual process is probably the most important part of any business; since, it lays the groundwork for all that shall come later.

Domain Name

Register a domain name which represents the name of the business. It should be easy to remember and easy to access. Registration of a domain name also gives email ID’s and, in some cases, websites are also part of the package. As in a traditional start-up business, the name should reflect the aim or purpose of the company.

digital business tips

Website

The most important aspect of a digital business is its website. It is the face and the office of the company and it is the first point of contact for the clients. An error-free and well-designed website is the biggest asset a digital business can have. It is equivalent to having the best manufacturing facility a company can afford. Navigation through the website should be easy, the content should be clear and crisp, and all contact information should be clearly marked. The images should reflect exactly what the company is selling, or offering to the clients. In a traditional start-up, the office or factory is the productive space; and in a digital start-up, the computer replaces the factory or the office. A digital start-up is not limited by the location; it can be conducted from anywhere defying geographical boundaries.

Financial Software

The second most important part of a digital start-up firm is the quality of the financial software being used. All transactions should be securely routed, and the client should be able to make payments easily with a single click of the mouse. Credit card processors and payment platforms should be an inherent part of the financial software. This should be arranged much before the first sale goes through. Any glitches can lead to the loss of good customers, and also monetary losses.

Communication Strategy

Keeping in touch with customers has now become very easy due to the various online platforms. Social media, email newsletters, and websites – all these have made the world move closer, but it has also enhanced the need for excellent communication strategies. Attention spans have become shorter; hence, information needs to be condensed into fewer words and presented in a crisp manner. There has to be quick interaction with the clients, the response times need to be much shorter than they would be for traditional businesses and since there is no personal interaction, the written words should be satisfactory.

About the Author: This article is written by James Bentham.

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Everything You need to Know about Starting Carpet Cleaning Business

Many people understand the importance of using professional cleaning services and appreciate the solutions that carpet cleaning businesses provide. On the other hand, many people are in search of either full time or part time income earning opportunities. If you are considering starting this type of business, you have a good opportunity to generate an impressive income because plenty of opportunities are available in commercial and residential properties.

Business start-ups require entrepreneurs to do their homework well by researching on every aspect of the business and having a business plan prior to launching. Rug cleaning is no different. You are likely to have a successful business if you arm yourself with all the necessary information about the business.

Business location

Most entrepreneurs who get into the business of cleaning carpets start their businesses from home. Some may eventually move to other business premises, but this implies additional cost. Before you decide to base your business in your home, find out about the local authority’s regulations that govern the running businesses from residential premises.

If you choose to rent commercial premises, identify a reasonably priced facility with ample space that meets your business operations requirements.

What do you know?

One of the best things about starting a rug cleaning business is that you hardly require any special skills or certification. However, you need to have good knowledge of professional equipment and products used for cleaning carpets in addition to learning skills necessary for running a successful business.

Hiring staff with experience in cleaning rugs is a good idea if you only have basic knowledge of the business. You will need to keep updating your knowledge about new cleaning equipment, supplies and invest in those that will add most value to your business.

Licensing

For this type of business, you will require to obtain a Business License before getting started. You may find it necessary to incorporate your business once you grow your assets.

Determine your clientele

Some businesses serve multiple clients successfully while others choose to target a niche market and focus on meeting their needs. Your research should guide you on which market you can serve best and create customer loyalty.

To franchise or not?

Franchising is a good option when you are starting out. Your business gets support in terms of marketing, advertising and operations. It is much easier to work with an already established business with a known name. However, franchising may not work to your advantage once your business is established.

Equipment

You will need to invest in cleaning equipment like steam and vacuum cleaners as well as cleaning supplies. You can start with light equipment and upgrade as your business grows. In addition, you have a choice between buying and hiring cleaning equipment. You may need to consider purchasing a van to transport equipment and staff.

Hiring Staff

Lounge cleaning businesses require workforce especially cleaners, assistants and administrative staff. The amount of work determines the size of workforce. Recruit staff with knowledge of using the equipment used in cleaning carpets.

Pricing

Draw up a reasonable pricing plan for your rug cleaning services. You are starting a business to provide a service in return for profit. Therefore, your pricing should allow you to cover your expenses and give you a profit.

Marketing

Getting your marketing right can mean business success. Establish and maximize on the most effective marketing and advertising strategies for your business.

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Treat Your Home-Based Business Right

When working from home, it can be very easy to cut some corners and leave things out. Falling into this trap can be a huge error on your part and can cost you loss in profits and potentially even a loss of your business. Setting things up the right way will help you to build a strong foundation for your business to grow on.

Financial

Having a system for accounting in place for your business in imperative for success. Just like with your personal finances, you need to be able to account for the money coming in as well as for the money going out. Not only will this information be important for you, personally, but it will be needed come tax time. Another time that your financial documents will come in to play is if you need to prove the success of your business for loan purposes; business and personal alike.

Keeping track of your income and expenses does not mean that you have to go out any buy special software and then try to learn how to navigate through it all. Accounting can be done in just about any fashion that you are able to do. If you are computer savvy, you can get software that can ease the process of tracking your finances, there are plenty of programs that are already loaded on most computers, or an Excel spreadsheet can be used. If you are not comfortable with a computer, there is no reason why you can’t use the tried and true paper, pencil, and calculator. Regardless of what you use, make sure that you are comfortable using it so that you can maintain it.

Licensing

Not every business needs to have a business license, but many do. Before you begin anything where money is trading hands, find out if you need a license to do business. Do not operate your business without a license if one is required as you will then be liable for anything that may go wrong as you will most likely not be covered by insurance.

Insurance

Depending upon what the business is that you are running out of your home, you may need special insurance coverage. Do not overlook this as you could have issues you do not want to be involved in should an issue arise. It is often thought that just because you do not need a business license or that you are not doing a business that could potentially harm another (like massage), that insurance is not needed. This is a costly misconception. Before you open your doors for business, call your insurance company, or one that deals with business insurance, to find out if you need to have coverage. Even if you do not need coverage, you may need to change your current insurance policy in order to cover your new business. If you have people coming in and out of your home or even hold a significant amount in inventory, your insurance company may want you to have additional coverage. Auto insurance could need to be changed as well, especially if you are carrying any sort of inventory that needs to be covered in case of a loss.

Operating a home-based business should be treated as seriously as if you operated one out of a building. Any business is just as important as another, regardless of where the headquarters are. Having a strong foundation in which to build on will help you to see the growth that you desire.

About the Author: Chris Baker is a freelance writer and blogs for www.cheapestcarinsurance.org.uk where you can find great deals on cheap car insurance for new drivers!

Opening An Online Business Store

Internet has significantly revolutionized the way of doing business by introducing more efficient and simpler ways of trading. The virtues introduced include expansion of market, payment simplification and real time transactions amongst others. These features have consequently created numerous chances for different forms of online businesses. Amongst the best and successful online businesses include a makeup and cosmetics store. The popularity of this kind of business is mainly because nowadays there are many people who buy makeup and cosmetics online since they do not live near where their favorite boutique or a beauty shop is located. But there are several requirements and guidelines in which this kind of businesses needs to follow so as to start and run successfully.

online store — How to start an online business

Opening an online business store requires one to have an internet connectable gadget such as a computer. This is the primary requirement because it’s what will be used to market, take orders and sell the products. Furthermore, it is advisable to use a comprehensive ecommerce internet services which provides template designing, processes payments, shopping carts and edit web pages amongst others. This eliminates the necessity of subscribing to many subscribers for services which would have otherwise been provided by just a single or a few service providers.

It is paramount to obtain the relevant permit and license before starting the business even though the business will be operating online. This is because different regions have diverse regulation and they also needs to account for every trading activities in the relevant authorities jurisdiction. Amongst the probable documents that might be needed include; use tax permit, assumed name certificate and employer identification number amongst others. It is paramount to obtain these documents before the business officially commences so as avoid surprises and closure due to non compliance.

Starting a successful online store also requires ample preparation in marketing. The best marketing channels include starting promotional blogs and opening related social networking accounts amongst others. The blogs and accounts should have links where visitors can be directed to the website in which to find the products on sale. To entice the visitors, they can be offered discounts and offers if they visit the website or if they purchase a product.

The business also requires that the products be readily available where they can be delivered to the customer immediately they make their order. This is important because the first impression in such businesses is significant in creating a customer base. Thus a delay or a failure in delivery can give the business a negative image. This can be achieved through several alternatives including opening wholesale accounts with distributors. This is especially helpful to those who do not make the products on their own, instead they buys from companies and other manufacturers. Consequently, opening a wholesale account ensure that the products can be delivered even with short notices. The products should be packed and braded in a way that customer can identify them with the online business.

About the Author: This post is written by Maya Zajacko.

Image: ernohannik / Flickr