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What makes a Great Logo Design

In a world that is generally capitalist in nature, there are a wide array of products and brands screaming in your faces, all with one goal – to make money. This is the fundamental assumption of economics – that all firms are profit maximizers, aiming to lessen the cost whilst increasing the revenue as much as possible. And the only way firms would derive their revenue is from customers. But again, in the wide array of products and brands, how can a firm make sure that a customer would pick their brand out of the multitude? Here’s where the logo comes in.

A logo is a company’s distinct emblem. It is the image that is supposedly drilled into every buyer’s head, that whenever the image would come up they would automatically associate it with the brand. Hence, a logo possesses great value. It is the face in the crowd – and naturally, it must stand out. Here are the factors that affect how you should design a Quality Logo:

1. Simplicity. The main reason why no one remembers Chemistry or Calculus is because of its complexity. The human brain just finds it quite difficult to grasp long, overdrawn equations; or basically anything that is long or overdrawn. The same goes for logos. As mentioned, the objective of a logo is to make for brand recall, and to be recalled easily, simplicity is the key.

2. Timelessness. The only thing constant in life is change. To create a logo that stands through the tests of time is a challenge difficult to overcome. Many brands have actually succumbed to this, redesigning their logo when it gets stale. However, to change one’s logo is to ask consumers to change their image of the company, damaging and possibly destroying the stability of the brand. A good logo should be adaptable despite the years that pass it by.

3. Versatility. A logo will not always be in environments controlled by the designer; it can be anywhere from billboards to banners, cups to shirts, or Russia to China. For this reason, a logo must not just be adaptable to times, but also to its milieu. Can the logo be displayed horizontally and vertically? Can the logo be plastered in a background of any color? Are the logo’s colors offensive or biased to any culture? A logo has to look good wherever, whenever.

4. Appropriateness. Of course, a logo must know what it is advertising. If it is advertising buildings, it must be linear and blocky. If it is advertising toys, it must be colorful and childish. Nevertheless, it is important to note that a logo does not have to display the good or service it is selling; Ford does not have a car in its logo, nor does Apple display gadgets – in fact, 94% of the top 50 brands in the world do not describe the product. What is important to note is the association of the logo to the brand, and the other way around.

5. Uniqueness. Finally, here lies the factor that trumps all others; after all, this is the ultimate goal of all logos – to be unique, distinct, and memorable. The subject matter or appropriateness of the content matters surprisingly little, as long as the logo gets stuck inside a person’s head – without any mix-up from any other brand, and with the understanding that that brand, is for this company.

Some challenges we face today would have been unbelievable in a different time setting. Imagine; the creation of a simple logo design has to follow a specific set of rules. Yet the fact remains, and logos have come and gone, both good and bad. But to make an original logo that is here to stay? Well, let’s just say that the challenge is one all brands embrace, and like many things, only time can tell.

About the Author: Alexis Thompson is a former Mountain Backpacker and a 26 year old mother of 2 daughters, Sophie and Rhian. She is into almost all types of Music especially The Fray and Hillsong. She also has a passion in Singing and Scrap Booking. Follow her escapades on her Twitter.

Forex Brokers

If you are looking to invest your funds into something that’s promising and can double your investments in the least amount of time possible, consider Forex trading. It is a fact that Forex market is a continuously growing and ever-evolving industry. Though it is a multifaceted one, one thing that can describe Forex markets is that they are lucrative. Still, complexities and obstacles should be considered as well since the market won’t just hand you money for simply investing your money and time on it. Arriving well prepared, skilled and knowledgeable will help you protect your investments as well as increase the potential for revenues.

It is highly recommended to go for appropriate consultation with a financial adviser and educate you regarding the trade. If after the consultation you are ready to step into the plate, you will need the guidance and expertise of a good Forex broker by your side. You can’t initiate trading foreign currencies without the help and services of a broker, especially as a novice. Remember, even the most skilled and experienced traders and investors can still make erroneous decisions that can cost significant amounts of money. Though it is quite important, one shouldn’t rush towards finding and choosing a Forex broker. You need to guarantee that the broker that you want to employ is listed among the premier Forex broker directories.

Employing a reputable and reliable broker isn’t something that magically happens overnight. You will require devotion of your time, effort and attention to look for someone who can render you with the most suitable service for your needs. One should realize that in order to find and work with a good broker, you’ll first have to know what a good broker does and how they work so that you can make educated decisions.

If you don’t desire to spend huge amounts of your time and attention looking for a good Forex broker, you will need to tap into the right sources accessible online. A fast online search will bring you a variety of brokerage firms that will enable you to bypass the hassles of finding sources and leads through manual search options. Furthermore, you can make your final decision reliant upon the rankings that are rendered by a few independent agencies.

There are many benefits entailed from hiring a Sunbird forex broker. One is that you are partnered with a professional whom will act as a mediator between you and the buyer or seller of the foreign currency, making lines of connection easier and proper. Another is that you are educated by the broker on key trading strategies and help you make more profitable and educated decisions.

How To Create Your Own Business?

Creating your business is starting a life full of rewards and difficulties as creating your own business has pros and cons. Starting your own business requires focus and time because you have to make it grow and succeed. There are a lot of steps and advices on how to start a business. Here are some of the great ways on how you can get through the startup phase of a business.

Conceptualize and Start with Your Own Idea

Starting your own business may need your own idea on the products or services that you are going to offer. Starting with your own idea means that you take hold of your own business; you can have additional advices from other people, but your own idea is most important because it is what you are going to offer the public.

Do research

Since you are just starting, looking into business plans of other small and large companies will be helpful in assisting you start your business. Research for your possible customers, how much you need, where should you advertise, who are your competitors and how will you compete with them. Research is one of the steps in planning your own business.

Draft your business plan

After researching, make your own business plan, which you will use in undertaking your own business. Make a thorough financial planning as to how much you need in order to fund all the aspects of your business.

Identify sources of funds

You have to determine if you need financing from bank loans, credit cards or others. You can also self-finance if you have adequate funds. It is important to have in your business plan the probable expenses in order for you to produce the adequate funds you are going to need. It is also important to allot a sufficient salary for yourself in order to mind your living as you still enter into a new world of business where several possibilities maybe met.

Make complete and updated list of your clients

The customers are the best asset of a business because the income of the business comes from them.

Have a clean book

This does not mean having book to read, but a list of the finances such as the expenses of income of the business. Most of the small busies do not accounting of their finances, which is very hard for them to know if they are gaining or not.

Have an electronic credit card machine

Even how small your business may be, it is important to have a credit card machine because other customers always have to pay using credit cards and you don’t want to lose any clients just because they will not be able to pay you with their cards.
Find the purpose of your business

In every business, it is important that you know where you are going and what your mission is. In this way, you become more inspired to start and maintain your own business.

Creating your own business will never be easy, but what is important is you have the passion and inspiration to start it.

About the Author: Amarendra, the author likes to write on how to start and register a company. He is blogger, freelance writer and SEO.

The Challenges of Starting a Consulting Business

As in any case, starting a consulting business isn’t easy. It takes a certain character, drive and passion to be able to stick through the roughest of times. Starting a consulting business, however, is very different from simply being a consultant at a firm. At that point, you are no longer an employee – you are a business owner in charge of clients, business operations, finances, and much more. Consider these 3 obstacles before getting started.

“Strong expertise and solid reputation do not guarantee success in the consulting business. Never make the mistake in believing that your reputation can sell itself on auto-pilot mode and that you can simply sit and wait for work. As a consultant, you need to aggressively sell your product – you!” – PowerHomebiz.com

Getting Clients

The first hurdle you’re likely to encounter is getting clients. This is a difficult task, as it could take years to build a strong, profitable client base. However, coming into this business, you have likely had experience with clients via your old or current job. This will be a great starting point in tackling this first step of the process.

Old clients: Clients that are no longer with your current or old firm are your best starting place. Because they no longer have an attachment, it should be a non-issue to contact them in regards to your own business.
Partnering: You can consider partnering with your current or old company. If you’ve had great recommendations from clients and an excellent track record, you can make a case for why the two companies should come together, in a long distance working relationship. This will help with name recognition, as well as client attraction.

Being Unique

In any business, it’s a struggle to be unique. It seems as though everything has already been done, so it can be hard distinguishing yourself in a sea of other consultants. Regardless, there are a number of ways you can be sure to stand alone that is both effective and beneficial.

Be diverse: Don’t just do business consulting, change up your range of services so you will appeal to a larger audience. Some companies may need help with more than one issue, and you’ll be the person that can fix that.
Be open: While you may not advertise certain services, it’s critical that you are open to various needs. If a client is looking for you to aid in something different, consider it before saying no. This makes for a happy client, and great referral.

Marketing Yourself

One of the toughest transitions may be adding marketing to your list of duties. If you’ve worked in a well known firm, they have marketing and years of experience in place to attract new clients. You, on the other hand, have minimal experience as a business owner and perhaps very little experience in the field of marketing. Luckily, the online world makes it a cinch for newbie marketers to get their business out there.

Social media: You are already on Facebook and Twitter, so just cater them to your business or start new accounts. Be active, engage with potential customers or old clients, and build your reputation.
Email marketing: If you have been able to compile a list of emails from current or old clients, begin your email marketing campaign. This is a very effective way to reach potential clients and get some word of mouth marketing.

There are many challenges you’ll face when starting your own consulting business. However, there are always techniques and tactics you can use to side step them. Becoming successful as a business owner is all about remembering, “When there’s a will, there’s a way.” So take advantage of networking opportunities and old relationships to start off on the right foot.

About the Author: Sara Fletcher is interested in emotional intelligence in leadership and understanding her DISC assessment. She loves to explore psychology, business, and sports in relation to eq tests.

Buy online electronic products with discount coupons

When you shopping for electronic products online for your business, it is always great to find a good deal to reduce your costs. Electronics products can be very expensive, and because technology is always changing and growing.

Every small business needs certain electronic products to support its operations. However, it’s often that small businesses need to find ways to reduce purchase prices. It is often better to try out a few services and find out how it all works, and whether you get quality with savings.

There are different plans to save money while shopping products for your business on the internet. Since many shops and merchants are displaying a huge range of electric products for selling purpose, there is obviously a scenario of cut-throat competition. Most retailer and merchant offer discounts and best deals to attract more consumers. More recently discount coupon codes are which can help you get the best deal on your purchase products over the internet and make your shopping more affordable.

electronic products

When looking online electronic items, you have the chance to view more products in lesser times so you never know just what you will find. However, if you are set on one particular brand, you will have a greater chance of finding that particular brand with great discounts by shopping online. Compare brands for the best bargains. You may be looking for a Samsung plasma TV, but if you keep your options open, you may find a bargain on Sony plasma, Panasonic plasma, or any other major name brand electronic manufacture.

Here’s what every small business owner should do: Find out the best quality and top branded electronics items or equipment gadgets and purchase them at the lowest possible price. You should browse through the online to arrive at the best source from where you will be able to get the best products at the best value. A discount range of offers and promotional coupons are there for your advantage and can save you big while shopping online.

There are many electronic items such as LCD Monitors, computers, Laptops accessories and many more. Choose the best store or merchant to shop with to get the best offers. While placing your order over the internet at the checkout, do not forget to use promotional code and other discount coupons to save money on your shopping budget. You can purchase high quality electronic products from Buy.com, CompUSA, Abt.com, Kmart, Meritline and many others.

About Author: Lois Martin is the author of guest post. She writes about how to avail Newegg Coupons and save money on electronic products using Promo Code while online shopping.