Social media is a viable means of promoting business. Having a social media marketing strategy is the need of the hour if one is to successfully promote any business idea or concept. An inexpensive way of promoting ones endeavors, social media marketing strategy can be incorporated through various social media websites as Facebook, Twitter. LinkedIn, You Tube and Google plus.
Below are listed the ways through which one can use these social media websites to promote their product or service.
Promoting social media marketing strategy through Facebook
Facebook has increased in popularity over the past few years. Use the same to your advantage and set up a business page on Facebook. This way you can not only promote your venture but will be able to communicate with increasing number of people.
Alternatively to give your social media marketing strategy a cutting edge treatment, you can post polls in form of questions on Facebook. As a reference, if your website deals with clothes, you can post questions on the color and texture of the cloth that the customers would want to see in beginning of summers or winters. This way you will be able to connect with the customers on a personal level and increase your professional reach. Connecting with customers is a multi layered step and you need to engage the customers too. Ask them to share pictures of your range of clothes on the Facebook page.
Try the above innovations and you will find it an easy task to incorporate your social media marketing strategy on Facebook.
Promoting social media marketing strategy through Twitter
Your social media marketing strategy will receive a boost if you decide to use Twitter for the same. You can use Twitter to tweet interesting facts on your business venture. Do not forget to provide link to the product page on your website.
You can also use Twitter to send some short tips on how to use the service or product. Alternatively, you can tweet some pictures that relate to your business venture to people who follow you on Twitter.
Promoting social media marketing strategy through You Tube
You Tube is a social video site that is immensely popular with users. Incorporate your social media marketing strategy creatively in this medium too. You can start by creating a You Tube video for your business venture and update the same regularly. Share the same with friends and family and increase its reach.
You can launch a video contest on You Tube. Ask customers to post videos on the way they use your service or product range. This way you will be able to increase the reach of your service . Ask your customers to vote on the best video thus generated. Your social media marketing strategy will receive a big boost if you follow the above listed measures while promoting your ideas on You Tube.
Promoting social media marketing strategy through LinkedIn
Social media marketing strategy can be promoted through LinkedIn. You can start by creating a LinkedIn profile and adding links to your website. You will need to update the profile with new links or information that is of use for your customers. Alternatively, you can join LinkedIn groups that are popular with your customers. You can post comments or some contests on this social media platform and derive benefits from the same.
You can ask your customers and other business associates to refer some recommendations in the related sectors that you are dealing in. Some of your customers might be having business links and the same can be explored for commercial purpose too. Incorporating your social media marketing strategy creatively in LinkedIn will have great advantage for your professional prospects. Try the measures listed above and reap the benefits.
Promoting social media marketing strategy through Google plus
Google plus is a new addition in the social media circle and the same can be used Innovatively to promote your business endeavors. For a start you can create circles in your personal Google plus profile. The same may be created for your customers, vendors or people who have interest in any of your business venture.
You will need to post interesting content on the Google plus profile to connect with your customers in an engaging manner. You can include blog posts, articles, product reviews and announcements about any new endeavors. Alternatively, you can start a Hangout to solicit some feedback from your customers. The same can be used to discuss some new launches or products that might be in the offering.
Make use of these social media websites to promote social media marketing strategy and boost your business interests.
About The Author: Alyssa is a writer/blogger. She loves writing travelling and reading books. She contributes to Social Cloud.
