There are thousands of ways to market your business, but giving customers promotional items is a way to put the marketing into the customers’ hands. However, not all promotional items work and you need to make sure this is something the customer actually wants. Here are just a few inexpensive marketing tools any business can utilize.
T-Shirts
One of the best marketing tools you can use are t-shirts. However, there are some things you need to consider. First of all, design your t-shirts to fit your target market. For example, if you own a music company, create a design that’s fun with bright colors. When the t-shirt matches the personalities of your customers, they will be more likely to wear it.
Food
Food is an excellent way to promote your business. There are a number of different methods you could use. For example, you might opt to place a coupon on the boxes of a local pizza place. Another method would be to sponsor a charity and have a coupon for your business added to their product. You could even have a local bakery design cookies or cupcakes for a customer appreciation day.
Store Receipts
Another method that businesses are using is shopping receipts. Many grocery stores print out coupons and advertising when a customer checks out. However, you don’t want to just advertise your company, because customers will just toss the paper in the trash. Offer a coupon. If your local stores don’t offer this service, ask about having your ad placed on their receipts. Some receipts features business ads and coupons on the back of the receipt.
Tote Bags
Tote bags have become a popular advertising method over the past few years and with good reason. With more and more people opting to use tote bags instead of grocery bags, your ad can be seen by people throughout town.
Bumper Stickers
Bumper stickers are another great way to promote your business, but this is another promotional item that has to be designed to suit your target market. For example, if your company is a bakery, create a design and statement that stands out and appeals to your customers.
Magnets
Magnets are another great marketing tools because customers and postential customers will see your customized magnets on a daily basis. This makes them more apt to shop with your company when they need your products or services again.
Stainless Steel Water Bottles
Last, but not least, people are turning to stainless steel water bottles to replace plastic water bottles. This is another chance to put the advertising in the hands of the consumer. Create a fun ad and make sure it’s something your customers want to carry.
There are a number of inexpensive ways to market your business. Best of all, your customers will think of many of these promotional items as gifts, rather than advertising.
About the Author: Stephen McCarl loves working with small businesses as they strive to develop their marketing campaigns. He can usually find solutions for any budget and loves watching new groups grow.