An essential part of running a small business is constantly finding new ways to reduce costs, keeping spending to a minimum. Initially, you may be thinking that by spending less you will have to make sacrifices, damaging your business in the process. However, reducing spending does not always have to equate to a loss. Ultimately, removing unnecessary expenses in your small business will increase your budget, freeing up money that you can invest in other parts of your business.
Online Marketing
More often than not, marketing costs take up a huge amount of budget, particularly for small businesses that invest in offline methods such as direct mail. However, by simply switching or concentrating more on online marketing, you could save yourself a great deal of money, while targeting a much larger market. There are various ways you can market your business online, all of which are often low-cost and very effective. Essentially, you will be paying less for a more
successful method. You can start by creating a profile for your business on one of the many social media platforms. It is free and a great way of connecting to your customers while building up a strong following. Another idea to market your small business online is to start a blog that contains content related to your products or services.
Go Green, Go Paperless
Without realising it, a lot of money can be wasted away on paper through the sheer cost of ink, supplies and postage; not to mention the endless waste of paper. By eliminating the use of paper or even just minimising you can significantly reduce spending. Going digital is said to save a great deal of money, but not only that, it also creates a more organised working environment and is a lot more secure than having a paper trail. You can make the transition by opting for digital invoices, filing information on the computer and completely replace snail mail with email. As well as cutting spending you are
also helping the environment, which is always a positive thing.
Telephone and Web Conferencing
As a small business, spending large amounts of money on conferences, presentations and meetings really will make a significant dent in your budget, as there are a great deal of expenses involved, including travel and food. To reduce the costs, opting for a teleconference or web conference service is a great idea as you will spend a lot less for a good service than you ever would with face-to-face costs. Additionally, using such a service will allow you to connect to colleagues and clients globally.
IT Managed Service
As hiring an IT guy is a luxury to many small business, using managed services is proven to be a wise decision; you have access to IT expertise at a fraction of costs.
Managing Your Team
As your business develops so will your team, but it is essential that you manage this process carefully if you want to save money. Within a small business you need to ensure that you are regularly assessing your team’s productivity, making sure that most of your employees’ time is spent on value creating activities. Also, there are way
s that you can get the job done without having to hire an extra employee, including using interns and freelancers.
