With the New Year coming, what on your list have you checked twice to see if this year has found your small business naughty or nice?
If your customer service habits need a little improving around the edges, one of the ways to do this is by offering consumers more options to pay for their products and/or services. Quite specifically, having a wireless credit card machine gives you the opportunity to conduct more business at an efficient and quicker pace than your standard traditional landline option.
For those who may be new to such devices, they have shown to make more customers buy on impulse for starters, something that you as a small business owner can’t complain about.
In order to find the right wireless credit card machine for your small business, consider:
How it works
With such a device, you slide the customer’s credit card through the machine, inputting the amount of the sale. The terminal hooks up with a radio tower, transmitting the credit card data and total bill. Once the processor has the details, they are passed along to the financial institution which provided the card. After the card is determined to be valid and the sought after amount for the transaction is deemed available, the amount of purchase is set aside for the business owner. At the time the settlement process is undertaken, the funds are moved from the card provider and deposited into the business owner’s checking account, typically within 48 hours from the original transaction;
You wouldn’t buy from an office supply company without checking them out, nor would you purchase office furniture from a company without reviewing them. The same holds true with your wireless credit card machine purchase and network provider selection. Review a handful of companies to see who offers the best product and service at the best price, who is financially stable, and who has a track record that is void of large numbers of customer complaints. Also, take note that a number of merchants selling used terminals may not know the network the terminal works on;
Know the fees and terms of conditions
The last thing you want to do is sign up with a provider who will hit you with various fees, not to mention make it difficult to get out of a contract if need be. Make sure you know up front what fees are for both hardware and service, thereby avoiding shock when your first merchant statement bill arrives. It is also usually wiser to go with a shorter term agreement with the provider to test them out and see if you are happy with both the product and service;
Finally, make sure you plan ahead when going for a wireless credit card machine and provider. If you do business on the road and/or at trade shows, you don’t want a nasty surprise that your wireless product is not ready to go the day you need it. In the event you operate a seasonal small business, let your provider know that your business has busy and slow periods during the year. Among other things, this helps negate the idea that a sudden amount of activity is the result of a swiped terminal.
If doing more business is one of your prime goals for 2013, adding a wireless credit card machine may be the best gift you can give yourself.
About the Author: Dave Thomas covers small business topics for various websites, including finding the right wireless credit card machine for your company.