Increasing Your Return on Investment Via Advertising

Advertising is one of the only ways to let customers know about new products and special sales. Since marketing managers want to reach customers who are most interested in buying their products, they are willing to pay more for targeted groups. Most advertisers are aware that online advertising reaches more customers, but only those who are Internet-savvy know that targeted groups may be found on the Internet.

An increasing number of companies use a technology that tracks websites that Internet users visit. The website is recorded, and interest content is accumulated. Knowing the subjects that interest the user is beneficial to both the user and advertisers. Subjects that interest the user are made available to him or her in additional information, then so are recommendations on finding information that would otherwise be missed. For example, when the user makes a search about baseball, he may be given an opportunity to access the latest information from news sources, blogs and videos.

targeted online advertising
Image by cliff1066

Advertisers are guaranteed a targeted customer because the user has already been verified to share an interest in a specific niche. Knowing that the customer is interested, the advertiser can make specific offers, and tailor the ad to be more personal and relevant.

The service is contracted through ISPs and may not be available in some areas. Although the service is free, the user must subscribe to it through the ISP. Since random numbers are assigned to browsers, the user’s identity is always protected. In addition, no records are kept, so the user’s privacy is always protected as well.

If concerns over privacy persist one might consider learning about PhormDiscover, which is at the forefront of the targeted advertising industry. Companies of this caliber will always give you access to the latest information, though some topics–politics, gambling, religion, race and ethnicity, use of drugs, psychological conditions and others– are considered too sensitive and are excluded. Most customized ad developers strive to provide the best environment for possible for those who practice good business. Everyone in the industry has an invested interest in maintaining a stellar reputation among consumers.

In another example of industry innovation, the Open Internet Exchange has made it possible for advertisers to target audiences with greater precision in larger numbers than ever before. By suggesting websites to users, this service draws them to the advertiser’s website, resulting in more profits and greater returns on advertising investments.

Once the user is drawn to the advertiser’s website, the advertiser’s imagination must convince the buyer to buy the product. Naturally, good products sell themselves, but the advertiser has limitless possibilities. Those possibilities exist because the advertiser knows about targeted advertising, and the potential to customize advertising campaigns based on niche demographics and individual tastes.

The Different Types of Advertising Mediums

Advertising is the promotion of a business service, product or event carried out primarily to increase brand awareness, improve sales or raise awareness about certain products and events. Advertising is an essential part of any company or business, and is usually allotted considerable support, resources, strategy and funding. There are many different advertising mediums, all of which serve a variety of different purposes in different locations.

Advertising is mainly centred around achieving the following aims and goals for the majority of businesses:

  • Increasing the buzz-value of the brand or the company.
  • Increasing the sales of the product/service.
  • Introduction of a new product, service or event.
  • Creating and maintaining a brand identity or brand image.
  • Communicating a change in the existing product line.

The main forms of advertising used to achieve these are print, broadcast and outdoor advertising.

outdoor advertising

Print Advertising  (Magazines, Brochures, Newspapers, Fliers)

Print media advertising has always been one of the most popular advertising options, mainly due to its audience reaching capability and proven history. Newspapers and magazines sell advertising spaces in various parts of the publication to businesses who wish to promote products, events or make announcements. The cost of print media advertising can vary considerably depending on the location of the advertisement in the publication (front page, above or below the fold, full page/half page etc), the quality of the materials that wish to be used (glossy ad or plain paper and colours) and the amount of times the advertisement is to be featured over time.

Broadcast Advertising (Internet, Radio, Television)

Broadcast advertising has risen in popularity with the expansion and improvement of audio/visual technology over the decades. Television and radio advertising has been popular since it was first available, and the internet is now one of the most used forms of advertising. Broadcast advertising can rely on eye catching images, videos and audio to gain attention and popularity, but is often the most expensive form of advertising available.

Outdoor Advertising (Flags, Banners, Building/Fence Wraps, Billboards, Events)

Perhaps one of the most effective and cheapest options, outdoor advertising is a popular and reliable form of advertising. Outdoor advertising has the advantage of being constantly on display, allowing for greater reach to a wider audience who might pass its location every day. Outdoor advertising can be used in a variety of different ways to raise brand awareness, promote new services and products, or provide information about upcoming or current events. Outdoor advertising utilises creative and eye catching designs of various logos, colours, images and sizes to gain attention.

Outdoor advertising can be tailored to specific purposes, and be used over a wide area to promote a business to a greater audience of potential customers. Particular types of outdoor advertising include event signage, building wraps, construction signage, fence wraps, vehicle signage, banners and flags. Outdoor advertising is also effectively used to promote events that are up and coming, or provide information and attract attention to specific amenities and services during the event itself.

Advertising in these mediums is a great way to improve and expand your business, and each variety can provide different results to different audiences and locations.