Tag: business tools

Three Reasons Why Instagram Is Good For Your Business

Instagram is an application for mobile devices that let you take photos and upload them instantly to social networking sites.  This is one of the fastest growing social media networks at this time and it is growing daily.  Many users say that Instagram is addictive and nearly all iPhone and Android users are using it more and more.  The savvy business owner knows that when a social media platform hits these heights that they need to take advantage of it.  The following are just three reasons why Instagram is good for your business and why need to get on board today.

License: Creative Commons image source
License: Creative Commons image source

The Instantaneous Uploads

One of the top reasons for using Instagram is that the uploads are instantaneous so you don’t have to wait to post the pictures.  When you use a digital camera does not offer the instant uploads because you have to attach the camera or media card to a computer in order to upload them.  With Instagram, all you need to do is take the picture, make your edits to the photo or add your filters and you can instantly upload it to all of your social networking sites.  This allows you to share your brand with your viewers and fans immediately.

You can Make Your Brand More Interesting

They main point of using Instagram is to promote your business and your products.  When you take pictures that are interesting to your fans there is a higher chance that they will share and like these photos.  The more likes and shares you get the higher you go into the search engine rankings and that’s never a bad thing.  You can also give your brand a personality that they would lack otherwise and you can also offer your fans candid moments of your employees.  But more than anything, Instagram makes your products and services look cool and everyone likes that.

Get Followers Easily

You cannot post any types of links on Instagram so your followers don’t feel as if they are being advertised to.  It also keeps them from feeling like that are being spammed if they want to follow your business page.  An added benefit to this is that when you are uploading photos that are interesting people are more likely to want to follow you.  You can build your brand presence much easier on this site than other social media network.  You can also associate your Instagram account with other social media networks like Facebook and Twitter.  This allows you to upload one picture to all your social media sites that are supported.  Instagram is a great marketing tool if it is used properly and search engines like Google are now targeting these sites for SEO purposes.  You have the ability to make instantaneous uploads of your photos and you can also make your brand more interesting to your followers.  Also, because there are no links allowed, it is much easier to get people to follow you than it would be on other sites. Ryan Leeds has had an interest in social media since he started his blog ten years ago and has been activity writing on the topic.

Important Reasons to Guard Your Domain Registration Information

Everyone in the modern-day world understands the serious need for privacy, and website owners are usually well aware of this since they often keep their customers’ information on file. What many don’t realize, however, is that keeping their domain registration information private is important as well. The mailing address, email address and phone numbers of most website owners are available on the WHOIS Internet directory, but there are several benefits to preventing this information from getting on that public domain.

License: Creative Commons image source
License: Creative Commons image source

Reduced Spam

As stated, part of the domain registration process includes sharing an email address on the WHOIS directory. Sadly, there are people out there who are sometimes called WHOIS miners that do nothing except go through the database and seek out the contact information of website owners. They can then use this information to flood a company’s email address with spam and unsolicited offers. Private registration services hide a website owner’s email and ensure that this doesn’t happen.

Domain Name Safety

One of the biggest fears with using private domain registration services has always been the possibility of losing access to a domain if the service goes out of business. This was a huge issue with the former company RegisterFly. Luckily, since customers had difficulties accessing their domains when RegisterFly went bankrupt, rules have changed to prevent this from occurring again. The Internet Corporation for Assigned Names and Numbers, or ICANN, now requires these private registration services to keep all of their clients’ contact information in an escrow.

More Control

Whether it’s in the business world or on the reality show Survivor: control is everything. Since private domain registration services prevent all of the aforementioned information from being publicly available, it’s the website owner who can pick and choose what to release to the public. If an individual wants their organization’s phone number available but not their address, they can make it happen. Any information that gets out to the public will only do so because the website owner chooses to let it.

Personal Protection

One of the scariest aspects of having a domain registration that isn’t private is the fact that most of the information registered on the WHOIS database can be traced back to an individual person. The Internet makes it easily possible to use an address or a phone number to find contact information on a private citizen who just so happens to own a website. This can be a huge annoyance, and in some cases, it can even be dangerous.

Depending on what type of website a person runs, there’s little doubt that there are those out there who would harass the website owners. Just imagine if private contact information was available from those who ran controversial political or religious websites. The point is that it is much safer to have this information kept private. Even if a person doesn’t run an especially hot-button issue website, it’s probably not a good idea to let an angry customer find personal contact information either.

It’s a sad fact that it can be annoying and even detrimental for a person’s or organization’s information to get out into the public. More and more, people are starting to realize that this holds true for domain registration information as well. Luckily, there are companies whose sole purpose is to keep this information private, and if a website owner decides to work with them, they’ll be on the right side of all of the aforementioned benefits.

About the Author: Researcher Shelby Warden shares this information to help small business owners protect themselves. Business owners who decide to register their own domain for the highest level of protection can find the latest updates on domain registrars here. Domain Raccoon is a well-known database of domain registrars that provides users with unbiased, fact-based information.