Author: BizSieve Team

Entrepreneurship MBA to Help You Make it Big in Business

Money and power are the order of the day in the twenty first century. Speaking of acquiring money and power, few options are as promising as the corporate world. Young students who aspire to make it big look forward to either entering the corporate sector or starting their own business. Regardless of what choice they make, it is vital that they possess adequate and appropriate business knowledge. There are several courses in business that educate students on encountering the various problems faced in the corporate sector. One of the courses that could be instrumental in forming a successful entrepreneur is Entrepreneurship MBA.

Growth and importance of the course

The course has been attracting interest from students across the world. They no longer find geographical boundaries to be a limitation in their efforts to pursue a graduation in Entrepreneurship MBA. International universities are responsible for enhancing the popularity of such courses as they welcome students from all over the world. All the leading universities and business schools have Entrepreneurship MBA courses.

Working people who cannot find the time to pursue further education through a conventional medium opt for online courses. While this will give you the same amount of information and knowledge in terms of theory, the practical aspect of the course will not be covered as well as it would in a full-time course. It is advised that you dedicate enough time and effort towards your education as it promises to reap some truly amazing benefits.

What is required to apply for an Entrepreneurship MBA course

Entrepreneurship MBA courses help in altering the way in which aspiring individuals think so that they will be better equipped to deal with any kind of business-related situation. A full-time course in Entrepreneurship MBA will require a high GPA in your bachelor’s degree if you’re looking to crack a seat in one of the top universities or business schools around the world. You must also be able to dedicate a challenging amount of time while you’re pursuing the course.

Benefits of a master’s degree in Entrepreneurship

The problems that businesses encounter these days have risen and are unique. There may be no definite solution to a particular business problem, but an MBA in Entrepreneurship will prepare you for the hardest of times. You may not receive solutions to problems with a master’s degree in Entrepreneurship, but you will certainly be prepared to tackle any business-related problem and solve the same efficiently. One who recognises problems in a business and acts to solve them accordingly is called a successful entrepreneur, and an MBA is the most convincing way to achieve success in the corporate world.

Aspiring businessmen must make time to pursue further education after they have completed their graduate courses. Accredited universities must be the only ones that students must consider as they promise a terrific future. Even if you have the right skills to be successful in the corporate world or to start your own business, and Entrepreneurship MBA will help in further improving those skills and polishing the gem in you!

About the Author: Penny is an expert associated with College Info, providers of university programs and Post university programs.

For the Beginners: Tips for Running a Successful Restaurant

Every restaurant owner dreams of running an exciting, successful restaurant, but many don’t have a clue on how to do this. Where do you start? Do you start with a killer menu, a great bar area, an atmosphere that is the envy of the other restaurants? Well, the answer is yes to all of the above. Below are a few tips in running a successful restaurant:

restaurant business

  1. Location – We’ve all heard the real estate experts say location, location, location when searching for a great home, well this is also true when scouting out a place for your new restaurant. Depending on your budget, you may be able to have a great spot in the middle of a bustling city, but if your budget is a little tighter, you can still have a successful business with a little effort. Check out the towns that are near a big city. Many of them have great atmospheres, and people love being able to walk to the “local joint.”
  2. Bar Area – Having a great bar area where people can mingle is key to any successful restaurant. Think about how many people sit in the bar, order a drink and wait for a dining table to become available. If the bar area is too small, this will force people to stand around and wait for their table as opposed to sitting and enjoying a drink and maybe even an appetizer in the bar. Having enough room in the bar will ensure your revenue to go up because of the extra drinks and appetizers being served.
  3. Live Entertainment – This is a nice touch to any establishment. Customers very likely will come to your restaurant before their reservation to sit in the bar, have a cocktail and listen to music. They may even come back to the bar area after their dinner to enjoy a nice after dinner drink and enjoy the music. Music makes people happy, and happy people spend money!
  4. Friendly Service – People go out to eat to enjoy themselves, whether it is for a celebration, or just a well deserved night out. By having a friendly, knowledgeable group of people working for you will make people feel at ease and relaxed, which in turn will make them want to visit your restaurant again and again. Repeat customers are important to running a successful restaurant.
  5. Food – We all know that having great food will bring customers in the door, but try to find your niche. Do you want to run an expensive, fine dining establishment, or a more casual restaurant? Only you can determine that, but be sure to stay within your limits. Don’t decide to open a fine dining restaurant that doesn’t have the food to back it up. You will need to hire qualified chefs that are familiar with fine dining and all that goes along with it. However, if you decide to go a more casual route, you can have fun with the menu. Try having a “signature” dish or cocktail that is different from your competitors.

Whatever kind of restaurant you decide to open, be sure to make it a nice place where people will want to frequent. Successful restaurants all have a few things in common, great food, great people and great atmosphere. Don’t underestimate the power of the consumer. After all, they are the ones you are trying to please.

About the Author: Jackie White is a professional blogger that writes on a variety of topics including Boston restaurants. She writes for Restaurants.com, a leading directory of restaurant reviews.

Promoting Your Small Business On A Budget: 5 Tips For Success

As a small business owner, you’ve probably struggled with ways that you can promote your business without a huge amount of outlay. While “traditional” methods such as advertising in print directories and magazines are still viable today, there are several other options you can promote your business, especially if you utilize the Internet to your advantage.

social media apps
Image by Jason A. Howie

Tip #1: Using Social Media

With the rise of Facebook, Twitter and various other social media outlets – many businesses both large and small have seen the advantage of being able to readily connect with new and existing customers online. If you have a Facebook page or Twitter account for your business, you can easily push out updates to your audience by using a quick Facebook update or tweet to announce a new product you’ve just released or a deal you’re offering. If customers like or retweet your updates, that’s even more advertising for your business since they’re likely to have friends or followers who will see the update, resulting in a potentially unlimited chain of exposure for your business.

linkedin swag
Image by Sheila Scarborough

Tip #2: Free or Inexpensive Promotional Items

T-shirts, bumper stickers and other small items like promotional coffee mugs are always a big hit with customers. This can be especially true if you tie them into another promotion you’re running, such as offering a free T-shirt to any customers who simply sign up for a free trial of a product or service you offer. T-shirts and bumper stickers in addition have the advantage of potentially being seen in public by thousands of other people.

business networking
Image by Jodi Womack

Tip #3: Connect With Other Businesses In Related Niches

If you offer a product or service in a specific niche such as home improvement, look at how you can connect with businesses that offer products or services that naturally complement yours without directly competing with you. For example, a home remodeling company might want to use their website and social media presence to help promote a building supply company that they personally use for tile and other related products, in return for the other company agreeing to promote them in turn. It’s a win-win situation for both sides and builds confidence in both company’s brands as well as exposure.

blogging
Image by Maria Reyes-McDavis

Tip #4: Guest Blogging

Guest blogging has seen rapid adoption in recent times and this can be a very handy tool for increasing your potential exposure to new customers. Connecting with other websites related to your niche and lending your expertise on a given topic is a win-win situation: The website you’re guest blogging for will have value added to their site, while you can demonstrate your authority and know-how about your products and services, giving you exposure for your company and often even a link back to your site that readers can follow if they want to know more.

google places
Image by Craighton Miller

Tip #5: Use Google Places

This is a free service that allows any brick-and-mortar business to set up a listing with Google that is specific to their local area. What this means is that when customers search for a given search term such as “car repair San Diego”, your business can pop up in the local Google Places listings for that particular search term – allowing your potential customers to find you much more easily and give you a leg up over the local competition. Google Places also offers the ability to include basic information about your company including hours, your physical address, services offered and your website address, should they need additional information about your company.

About the Author: Sara Fletcher is a professional blogger who writes on a variety of topics, ranging from business, SEO, and social media. She loves to learn about small business tips, and is always looking for the next writing opportunity.

Do not chase people – tips to persuade people to opt for your service

Everyone wants to have the gift of convincing people to do certain tasks. And probably this is the reason why people still go as far as trying black magic in the hope of controlling their future or getting a person under his control. But here I am not going to reveal the secrets of black magic. Sorry dude, rather here I am going to tell you some secrets that can help you convert people into paying customers. Ok, I can feel that you just cannot wait right? Ok here they go:

dont be shy

Do not be a shy Guy: I remember a saying – “When You cannot convince people, just confuse them”. Yup, this may sounds a bit naughty but this really works when you are into the domain of sales and marketing. When you are into the middle of audience who seem to disagree with what you are saying, you need to try a technique. You should be talking fast, giving little scope to them to disagree. When you are speaking fast very fast, listeners need to ignore obvious flaws in the argument. However, when you are talking to agreeable audience, you need to slow down, tone down a bit and give the audience some time to agree with your views.

Ok, ok you want to have the persuasive power right. Ok, in that case you need to master the art of talking with confidence. It may happen that you are not sure about the accuracy of a subject, but do not let that make you feel down. You need to show supreme level of confidence while speaking to prospective customers. Since you know your products very well, you should be speaking with confidence. To be able to persuade others, we need to communicate confidence to others. So, please do not be a shy guy. Get out of your closet and have some serious fun.

dont swear

I Swear: I personally do not believe in any such theory that swearing a lot can help you draw some attention but the thing is that they do seem to help in persuade people. But the word of caution – do not go overboard with this swearing thing because it will lead to the loss of credibility. Use of mild curse words while addressing an audience may help you but the intensity should be checked carefully. Don’t be offensive, speaking lightly and friendly way.

i agree

Make People agree with you first: If you want make people buy your theory and your products of course, you need to say something that they will agree with you. It is not necessary that you should be always talking something related to your products or service. You can start off with anything that people can easily agree with you and then move the topic smartly to something that relates to your product or service and you will see people, in most cases, will be agreeing with you are saying.

upsell

Upsell Things but with Plan: If a customer has decided to buy something, he has already put faith in your service. So, this is the perfect time to sell more. But do not be in a hurry. Be nice to customers while giving him some awesome offers. Now, if a customer has bought a pair of shoes, you should be wasting your time persuading him buying another one (please, he does not have four legs to use them) rather you can offer some kind of especial discount for him on Socks or something of that kind. He will be more than delighted to redeem that discount. So, finally you will be able to persuade that guy into buying products and he will be happy enough to accept this since he is getting value for the money he is about to spend.

boring

Do not make people bore with data, tell a nice story instead: People love listening to stories and which is why you should be putting more weight to stories while persuading people to opt for your service rather than stuffing them with raw data. For say, if you are running a campaign for flood victims, you should be using only data to gather donation. Rather you should give the entire thing a personal touch. You may use image of a small girl in difficulties and asking for help of others. This will make people instantly attached to the campaign. Now, things may not turn in your favor, if you focus only on data and data. Help your audience get connected with the campaign emotionally and probably, this is the reason why you need to learn how to narrate a story.

vulerable

Make Leaders Feel Vulnerable: You cannot argue with powerful people, I mean you cannot make them buy your theory unless you make them feel less powerful. The only way, you can make this happen is by getting them outside of their areas of expertise and show some of your brilliance and you will see marked difference in their approach. They will be less aggressive and more amiable in approach. So, rather than showing your gentle side, you need to dominate while speaking and believe me you will be rocking.

Author Bio: Michael Evans is a passionate writer and social media addict. He is helping business owners having a prominent online presence. You can contact him if you wish to make a website with Site2You.

How Small Businesses Should Approach Online Reputation Management

In the past, small businesses didn’t have to worry about terms such as “online PR”, “SEO”, or “reputation management” But with the constant shift towards the Internet, it has become increasingly important to stay aware of your online presence. Whether you realize it or not, a poor reputation can have lasting effects on your small business. However, you don’t need extensive technical know-how or years of experience in public relations; simply take advantage of the online reputation management resources around you. The following tips can help you manage your presence and what others and saying about your business:

Monitor Your Presence

Use Search Engines:
To get an idea of your current online reputation, you’ll want to first perform an assessment on your name and brand. Use search engines such as Google or Bing to search your business’s name and relevant keywords, and look at what appears in the first few search results. If there are any negative results or links that reflect poorly on your business, then this may be a sign of the damage control ahead of you.

Check Social Media:
Search engine results are not the only place where your business can appear. More and more customers are using social media to fuel their dialogue about niches, industries, and relevant businesses. Therefore, you’ll also want to check on social media platforms such as Facebook and Twitter in order to gauge what others are saying about your name. Depending on your business, you’ll also want to expand your search towards more niche-specific sites, such as Yelp and Foursquare.

Set Up Alerts:
Even if your search engine results are free from any bad reviews or sentiments, there’s no reason why it cannot appear in the future. Google Alerts are a great way to keep tabs on your business’s name and niche, as it sends recurring emails straight to your inbox. In addition, there are a variety of other tools, such as Social Mention that can help you manage the dialogue through social media channels.

Manage your Reputation

Deal with Negative Content:
If you encounter any bad press or links in search results, then you may want to try to remove the content, if possible. Try reaching out to the owner of the site or blog, and ask politely if they can remove any harmful information related to your site. This practice also applies to social media – if someone has tagged you in an embarrassing status update or picture, then you may want to disassociate yourself with the content as quickly as possible. But this process can be tricky – if the owner is unresponsive or refuses, then you may want to avoid pressing the issue, as this can result in more harm than good.

Own Your Name:
One great way to build up your online reputation is to make sure that you “own” your name as much as possible. For example, your business should have a website, along with a blog, that prominently displays its name in the URL. Doing so will provide your business with a credible platform through which it can produce good content and counter any negative press. In addition, you’ll want to make sure that you own all social media accounts associated with your business, to ensure that no one else can speak for your name. In general, make sure that you follow good SEO practices, so you can maintain an authoritative position in searches for your name and business.

Grow your Online Name

If you’re looking to progress your online presence, then you’ll want to take proactive measures to grow your reputation. Make sure that you respond to feedback, reviews, or comments received on any social media channel. Doing so will demonstrate that you are involved with your community, along with your audience. In addition, if you possess a blog or social media account, you’ll want to produce consistent content on these channels, as this will boost your authority. In general, conduct your online practices as you would online, and your business will gain the benefits of such positive practices.

About the Author: Sara Fletcher is a professional blogger who writes on a variety of topics, ranging from SEO, social media and business. She loves to learn all she can about online marketing, and is always looking for the next writing opportunity.